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ALPS Electric Developed Lever and Push Action Switch; Industry's Smallest Projected Area, 50% Smaller Than Previous Products While Keeping Operational Feeling and Lifespan.


Business Editors/High-Tech Writers

TOKYO--(BUSINESS WIRE)--March 18, 2004

ALPS Alps, great mountain system of S central Europe, c.500 mi (800 km) long and c.100 mi (160 km) wide, curving in a great arc from the Riviera coast on the Mediterranean Sea, along the borders of N Italy and adjacent regions of SE France, Switzerland, SW Germany, and  Electric Co., Ltd. (Pink Sheet:APELY) has developed the SLLB5 series of lever and push action switches for highlighting and selecting menu items on cellular phones, personal digital assistants (PDAs) and digital cameras. The SLLB5 series is more compact than the previous series. Sample shipments are to begin from early April 2004. The SLLB5 series will be on display at the ALPS SHOW 2004 in the Hiten room at the New Takanawa Prince Hotel in Minato-ku, Tokyo for three days from May 26, 2004.

Demand has increased for more sophisticated, more compact and slimmer mobile devices in a variety of designs to meet diversifying consumer needs and respond to intensifying in·ten·si·fy  
v. in·ten·si·fied, in·ten·si·fy·ing, in·ten·si·fies

v.tr.
1. To make intense or more intense:
 competition in product development. The number of components used in mobile devices is increasing along with more advanced functionality even as substrate The base layer of a structure such as a chip, multichip module (MCM), printed circuit board or disk platter. Silicon is the most widely used substrate for chips. Fiberglass (FR4) is mostly used for printed circuit boards, and ceramic is used for MCMs.  area in sets shrinks. As a result, each component must become more compact as the number of components mounted on substrates increases. Operational controls for highlighting and selecting menu items by moving a cursor (1) The symbol used to point to some element on screen. On Windows, Mac and other graphics-based screens, it is also called a "pointer," and it changes shape as it is moved with the mouse into different areas of the application.  up and down on a screen have become popular recently as device functionality has grown more sophisticated.

Grasping grasping

a similar equine neurosis to windsucking; the horse grasps a fixed object with its teeth, but does not swallow air.
 these needs, the SLLB5 series realizes a more compact body. The SLLB 5 series of switches are a lever and push action type that features a single knob combining a bidirectional The ability to move, transfer or transmit in both directions.  slide action and push action. Thanks to ALPS' accumulated proprietary mechatronic engineering technology, the SLLB5 series is more compact than the SLLB4 series, owing to owing to
prep.
Because of; on account of: I couldn't attend, owing to illness.

owing to prepdebido a, por causa de 
 the effective use of space inside products by changing the action support point to the base of the product for sliding and pushing actions. In addition, components used inside the product are more compact and slimmer. For example, thanks to ALPS' accumulated mold-processing technology, the size of the component (wafer) that maintains a fixed contact point was reduced to 50% of that of its predecessor while maintaining the necessary strength threshold.

The SLLB5 series features a projected area of 9.5mm (W) x 8.8mm (L) x 2.2mm (H) for a compact size that is 50% smaller than the Company's previous products. At the same time, the SLLB5 series retains the same performance characteristics, including operational feeling and lifespan as well as electrical specifications.

Moreover, the SLLB5 series is compatible with lead-free and reflow soldering Reflow soldering is the most common means to attach a surface mounted component to a circuit board, and typically consists of applying solder paste, positioning the devices, and reflowing the solder in a conveyorized oven. , as with previous series products.

Outline of ALPS Electric Co., Ltd.

Since its establishment in 1948 ALPS has grown as a comprehensive manufacturer of electronic components. At present ALPS is creating innovative high-value-added products in its main business segments -- Components, Magnetic Devices, Communications, Peripheral Products, and Automotive Electronics -- which are contributing to the advance of a digital society.

ALPS is a global company that carries out its operations with 23 production bases in 8 countries as well as 60 sales bases in 13 countries. Consolidated net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 in the year ended March 31, 2003 amounted to 601,816 million yen.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 18, 2004
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