ALOT Launches Viral Campaign to Promote New Web Snaphots Widget.Campaign Creative and Media Buying Led By NYC NYC abbr. New York City NYC New York City Ad Agency, Walrus walrus, marine mammal, Odobenus rosmarus, found in Arctic seas. Largest of the fin-footed mammals, or pinnipeds (see seal), the walrus is also distinguished by its long tusks and by cheek pads bearing quill-like bristles. NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- ALOT ALOT Allotment ALOT Adaptive Large Optics Technologies ALOT Airborne Lightweight Optical Tracking ALOT Maybe you're looking for the two word phrase 'a lot' meaning many? , the software and technology division of Vertro, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :VTRO), today announced the launch of a viral campaign designed to promote Web Snapshots, a new, proprietary widget Pronounced "wih-jit," for decades, the term has been a popular word for a generic "thing" when there is no real name for it. It is often used to describe examples of made-up products along with other fictitious names; for example, "10 widgets, 5 frabbits and 2 dingits. that is designed for use on ALOT's Toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the product and enables Internet users to take screen shots of the entire content of web pages, both above and below the fold. The viral campaign, through NYC based ad agency, Walrus, takes a light-hearted swipe at the geeky stereotype commonly associated with I.T. staff. The campaign, dubbed dub 1 tr.v. dubbed, dub·bing, dubs 1. To tap lightly on the shoulder by way of conferring knighthood. 2. To honor with a new title or description. 3. 'Talk to the I.T. Guy', centers on a micro site (www.talktotheitguy.com/) that invites users to ask questions to a team of 'I.T. Guys' over what appears to be a live video feed. The I.T. Guys then respond to users' questions through one of over 50 pre-recorded responses. The responses are keyword driven and based on common I.T. related terms. The micro site includes functionality enabling users to share the campaign with friends via email and social networks. The central premise of the campaign is to promote Web Snapshots as a tool so useful the I.T. department doesn't want you to know about. Both the display ads and the micro site incorporate calls to action designed to drive downloads of an ALOT Toolbar that incorporates the new Web Snapshot widget. Traffic will be driven to the micro site through a combination of ALOT's existing pay per click campaigns as well as a month long rich media campaign running across the Yahoo! network and social media ad network, Lotame. Planning and buying for the rich media campaign is being managed through Walrus. "Our customer acquisition strategy to date has primarily focused on more traditional forms of direct response advertising and we are therefore excited to be working with Walrus on this new viral campaign," commented Mark Ribaudo, ALOT's VP, Sales and Marketing. "We are also excited with the launch of Web Snapshot, which we believe underlines our intention to develop more proprietary widgets that we can offer to our toolbar, homepage and desktop users." www.alot.com www.vertro.com About ALOT, Inc. ALOT, Inc. is a software and technology company that is owned and operated by Vertro, Inc. (NASDAQ:VTRO). ALOT's products are designed to 'Make the Internet Easy' by enhancing the way consumers engage with content online. Through ALOT, Internet users can discover best-of-the-web content and display that content through customizable toolbar, homepage and desktop products. ALOT has millions of live users across its product portfolio. Together these users conduct high-volumes of type-in search queries, which are monetized through third-party search and content agreements. Source: VTRO-G Forward-looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Words or expressions such as "anticipate", "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in Vertro's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-Q Form 10-Q See 10-Q. for Q2 2009. |
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