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ALORICA Announces Spin Off of CRM Suite as Independent Subsidiary.


Business Editors

ORLANDO, Fla.--(BUSINESS WIRE)--Sept. 10, 2001

Company Sees High Demand for Front-Office/Back-Office HELIX

by ALORICA CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  Solution; New Division Will Provide Added Focus

and Resources for Product Development, Support

At Gartner's CRM Fall Summit 2001, ALORICA Inc., one of the industry's fastest growing customer relationship management (CRM) services firms, today announced a new subsidiary to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the increased demand for its HELIX by ALORICA(TM) CRM application suite.

The award-winning HELIX by ALORICA is the only comprehensive software system that delivers a unique Web-based architecture that bridges CRM support from the front-office to the back-office, across the entire enterprise. The CRM application processes and tracks the complete lifecycle of customer relationship behavior and transforms that data into analytic business intelligence for its clients' competitive advantage.

Because HELIX by ALORICA is 100 percent Web developed and fully outsourced and managed by ALORICA, it can be deployed quickly, most often within 90 days, and has demonstrated the ability to drive immediate cost savings for initial implementation by at least 20 percent, and has lowered annual costs for several customers by 25 percent in the first year of deployment.

ALORICA, founded in 1998, began as a software vendor to assist computer manufacturers in bridging back-end product fulfillment, repair, product returns, etc. with front-office customer call center support to ensure a tightly integrated link between both functions, an application that became HELIX by ALORICA. In time, clients began outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management.  customer support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services  -- front-office and back-office -- to ALORICA.

In 2000, about two years after using its HELIX by ALORICA to manage the entire customer support cycle for its clients, ALORICA began deploying the CRM suite to several top tier global enterprises, and based on increased demand for the product, decided it was time to create a dedicated subsidiary to capitalize on the opportunity.

"The timing was right to separate HELIX out as an ALORICA subsidiary and apply a dedicated team, dedicated resources and dedicated focus to making it a leading CRM application," said Andy Lee People named Andy Lee include:
  • Andy Lee (musician), member of Korean group Shinhwa
  • Andy Lee (boxer), Irish boxer
  • Andy Lee (comedian), Australian comedian
  • Andy Lee (American football), NFL punter
  • Andy Lee (director)
  • Andy Lee (footballer/ manager)
, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , ALORICA Inc. "We are absolutely committed to helping our clients not only save money but to also help them effectively and efficiently manage the entire customer relationship lifecycle from the front-end to back-end -- something no other CRM company is doing."

About HELIX by ALORICA

HELIX by ALORICA(TM) (HbA), is a comprehensive software suite that delivers a unique Web-based architecture that bridges CRM support from the front end to the back end -- across the entire enterprise. HbA is the only comprehensive front- and back-end application, engineered for the Web that successfully integrates disparate enterprise solutions. HbA differentiates itself from other traditional CRM software vendors with its unique ability to process and track the complete lifecycle of customer relationship behavior and transform it into analytic business intelligence for a competitive advantage, something other CRM software struggle to deliver.

About ALORICA Inc.

ALORICA Inc. is the world's first and only complete outsourced customer relationship management (CRM) services firm that manages the entire customer lifecycle, from front-office customer interaction to back-office fulfillment. ALORICA delivers fully integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption.  such as customer interaction management, service logistics, depot and onsite repair services, as well as total eBusiness solutions. ALORICA Inc. integrates, manages and automates these service solutions with HELIX by ALORICA(TM) as well as service automation solutions, with real-time Web-delivered data analysis and worldwide accessibility. ALORICA Inc. is headquartered in Chino Chino (chē`nō), city (1990 pop. 59,682), San Bernardino co., S Calif.; founded 1887, inc. 1910. It is the business and processing center of a diversified farming (notably dairying) area. , Calif., and currently provides fully integrated outsourced CRM support services for companies such as American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, U.S. Robotics (U.S. Robotics, Inc., Schaumburg, IL, www.usr.com) A modem manufacturer highly regarded for its quality products. The company manufactures its own chipsets (data pumps) and often leads with innovations. Its HST protocol was a high-speed, reliable protocol before V.  and eMachines.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 10, 2001
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