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ALONG Mobile Technologies Launches New Marketing Campaign to Address Recent Consumer Survey Regarding Mobile Phones in China.


NEW YORK -- ALONG Mobile Technologies Inc. (OTC:AGMB AGMB - Advance Guard Main Body
AGMB - Arbeitsgemeinschaft für Medizinishces Bibliothekswesen
), a leading provider of wireless interactive entertainment products and services in China, today announced a new marketing campaign to address the recent results from a consumer survey about mobile phone usage and demographics in the Chinese market, conducted in-house by the market research team. The survey found that the youth market is the fastest growing sector of the mobile phone entertainment industry, with 36% of 15-25 year olds using their mobile phones as a gaming device.

Some of the key results of the survey showed that the 15-25 age demographic use their mobile phone as a take-anywhere entertainment devise, where users are just as likely to download a video or play a game as make a phone call. 40% of 15-25 year olds plan to buy more mobile entertainment in 2007, and 26% are planning on upgrading their handsets to the new 3G mobile phones to get access to improved 3D graphics games.

"Even if many of us still view mobile phones as a recent technology, there is a growing generation of consumers who have known and used mobiles throughout their lives," said, managing director, Gao Yeru. He went on to comment that "The perceived market for mobile phone games is the 18-35 demographic, predominantly male. As we have found out through this new survey, mobile gamers are much younger and just as many women as men download mobile phone games." He further stated that it was now the goal of ALONG's marketing team to directly focus its strategy on these results and continue growing its consumer base and carefully study these surveys in order to keep ahead of its competition.

Forward looking statement

Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.

About ALONG

ALONG MOBILE TECHNOLOGIES, INC. is a mobile value-added services provider in the PRC. The Company designs, produces, publishes, manufactures, provides and distributes proprietary wireless entertainment applications such as ring-tones, games, images, videos and e-books to its customers. Our Wireless Applications are intended to be downloaded by our customers on a fee-basis by means of our proprietary public downloading terminals which are installed by us in strategic locations such as shopping centers, universities, entertainment centers, cinemas, hotels, airports, restaurants and parks. Interaction enriches your life. For more information about ALONG, please visit http://www.alongmobile.com.

Our customers will soon be able to download our games via the internet through the current under construction site, http://www.whatplay.net. Also, one of our more popular interactive games is currently available for download via Digital-Red Mobile Software Co., Ltd.'s Web portal, a subsidiary company of Shanda Entertainment (Nasdaq:SNDA SNDA - Seminole Nation Development Authority
SNDA - Sender Notification Delayed ACK
SNDA - Singapore Nutrition and Dietectics Association
SNDA - Southern Nevada Darts Association (Las Vegas, Nevada)
SNDA - Student National Dental Association
SNDA - Subordination, Non-Disturbance and Attornment
SNDA - Supplemental New Drug Application
).
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 19, 2006
Words:494
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