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ALOETTE COSMETICS, INC. ANNOUNCES NEW PRESIDENT AND CHIEF OPERATING OFFICER

 WEST CHESTER, Pa., March 16 /PRNewswire/ -- Aloette Cosmetics, Inc. (NASDAQ: ALET) announced today that John H. Teaford has been named as president and chief operating officer.
 Teaford has served on the company's board of directors since May 1991. He will succeed Albert E. Edwards, who retired in late February 1993.
 Patricia J. Defibaugh, chairman and chief executive officer of Aloette, commented, "I'm excited to announced Mr. John H. Teaford as our new president. John has been a very committed and active board member since his appointment in 1991. His strategic thinking, leadership and decisiveness, combined with his knowledge of Aloette, will be an asset to the company. John's expertise encompasses all aspects of sales, administrative, financial, manufacturing and operational areas. I am looking forward to working with John to surpass historic revenue levels and to regain the operating margins previously experienced by the company."
 Teaford's most recent position was with National Media Corporation, where he served as president and chief executive officer of Media Arts International, Ltd., its principal operating subsidiary. National Media Corporation is a global direct marketer of consumer products, whose share price registered the second largest percentage gain on the New York Stock Exchange in 1992. During Teaford's tenure, he had a significant impact on the company's profitability and its strategic decision to expand its distribution channels both domestically and internationally. Throughout and prior to his position at Media Arts, he held numerous senior executive positions in the financial, computer services and manufacturing industries.
 Teaford will join Aloette on April 26, 1993.
 Aloette Cosmetics, Inc. is a franchisor, direct marketer and manufacturer of skin care products and cosmetics located in West Chester.
 /delval/
 -0- 3/16/93
 /CONTACT: Jean M. Lewis, vp-finance of Aloette Cosm,? 215-692-0600/
 (ALET)


CO: Aloette Cosmetics, Inc. ST: Pennsylvania IN: HOU SU: PER

MP-CC -- PH014 -- 6499 03/16/93 11:30 EST
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Date:Mar 16, 1993
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