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ALM and BPA Worldwide Announce Plans for Network Audit of ALM Newspapers.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 & SHELTON, Conn. -- ALM, a leading media company serving legal and business professionals, and BPA Worldwide BPA Worldwide audits the circulation of primarily business-to-business publications. It also provides audit services for consumer magazines, newspapers, Web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. , the world's leading media auditor, today announced that BPA BPA British Paediatric Association.  will conduct a network audit of ALM's newspapers, providing combined business-to-business publication audit information for the entire group to prospective advertisers. BPA provides enhanced transparency and timeliness of auditing data.

"For the first time, b-to-b marketers will be able to fully evaluate the combined reach and depth of our newspapers' print and online readership within these growing professional service businesses, based on audits conducted by a single media auditor that is recognized by media buyers and owners for the stringency of its standards," said William Pollak, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of ALM. "We look forward to working with BPA Worldwide on this exciting project, and to joining BPA's distinguished membership community."

"We are extremely gratified grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 that ALM has chosen BPA as the media auditor for these highly respected legal publications," said Glenn Hansen, president and CEO of BPA Worldwide. "This underscores not only BPA's unsurpassed standards for auditing paid circulation, as well as controlled circulation, but also our innovative reporting and auditing solutions, such as the network report/audit. The future of media is all about offering and demonstrating--in hard, verifiable terms--integrated solutions. Clearly, both ALM and BPA recognize this, and are not merely 'talking the talk,' but 'walking the walk.'"

The audit program will cover ALM's complete newspaper network, which includes seven weeklies -- The National Law Journal(R), Connecticut Law Tribune(R), Delaware Law Weekly(R), New Jersey Law Journal(R), Pennsylvania Law Weekly(R), Texas Lawyer(R) and Washington, D.C.'s Legal Times(R) -- and five major metropolitan area daily newspapers serving New York, Philadelphia, Atlanta, Greater Miami and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  (New York Law Journal Founded in 1888, the New York Law Journal is the top-selling legal daily in the United States. The newspaper covers legal news, decisions, court calendars, and legislation, and provides analysis and insight in columns written by leading professionals. (R), The Legal Intelligencer in·tel·li·genc·er  
n.
1. One who conveys news or information.

2. A secret agent, an informer, or a spy.
(R), Fulton County Daily Report The Fulton County Daily Report, also referred to as the Daily Report, is a daily legal newspaper based in Atlanta, Georgia, United States. The newspaper was established in 1890.1

The paper covers Georgia legal and business news.
(R), Daily Business Review(R) (Miami, Broward and Palm Beach Editions) and The Recorder(R)).

Publications applying for BPA membership have 12 months to complete their initial audits. In addition to the network results, audits will also be available for each publication.

About ALM

Headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, ALM is a leading integrated media company, focused on the legal and business communities. ALM currently owns and publishes 39 national and regional magazines and newspapers, including The American Lawyer(R), Corporate Counsel(R), The National Law Journal and Real Estate Forum(R). ALM's Law.com(R) is the Web's leading legal news and information network, while ALM's GlobeSt.com(R) is the Web's leading information source for commercial real estate professionals. Other ALM businesses include book and newsletter publishing, court verdict and settlement reporting, production of professional trade shows, conferences and educational seminars, market research and content distribution. ALM was formed by U.S. Equity Partners, L.P., a private equity fund sponsored by Wasserstein & Co., LP. More information on ALM's businesses and services is available on the Web at www.alm.com.

About BPA Worldwide

A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, show organizers, advertisers/exhibiting companies and their advertising agencies. Headquartered in Shelton, Connecticut Shelton is a city in Fairfield County, Connecticut, United States. History
Origins
The town was split off from Stratford in 1789, as Huntington (named for Samuel Huntington).
, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Media members include more than 1,900 B-to-B publications and more than 500 consumer magazines and newspapers, plus events, Web sites, email newsletters, databases, wireless and other advertiser-supported media. BPA's membership also includes more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and industry news.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 19, 2006
Words:590
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