ALM Names Patricia France as Vice President, Marketing.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- ALM, a leading media company serving legal and business professionals, today announced the appointment of Patricia France as vice president, marketing. France, who joins ALM from BusinessWeek BusinessWeek is a business magazine published by McGraw-Hill. It was first published in 1929 (as The Business Week) under the direction of Malcolm Muir, who was serving as president of the McGraw-Hill Publishing company at the time. , will oversee all marketing activities for the company and will report to ALM president & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. William Pollak. France had served as vice president, marketing for BusinessWeek since 2001, with responsibility for the magazine's brand positioning and North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. and global marketing programs. During her tenure there, she launched the magazine's Effie award-winning "See Inside" advertising campaign, developed the global integrated marketing and promotion program for BusinessWeek's 75th anniversary issue and created BusinessWeek's "Meet The Reader" direct marketing campaign. Prior to this, France was vice president, marketing for Earl G. Graves, Ltd., publisher of Black Enterprise magazine, and also served as director of Black Enterprise Unlimited. She began her marketing career at Cheseborough-Pond's USA. A former board member of Advertising Women of New York, France holds a B. A. degree from Howard University Howard University, at Washington, D.C.; coeducational; with federal support. It was founded in 1867 by Gen. Oliver O. Howard of the Freedmen's Bureau, to provide education for newly emancipated slaves. A normal and preparatory department was opened the same year. and received her M.B.A. degree from New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the . "Pat's leadership experience and deep expertise across the full spectrum of marketing disciplines will enable us to significantly expand our programs in this important area," said Pollak. 'We're delighted that she has chosen to join ALM's senior management team." Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , ALM is a leading integrated media company, focused on the legal and business communities. ALM currently owns and publishes 39 national and regional magazines and newspapers, including The American Lawyer(R), Corporate Counsel(R), The National Law Journal(R) and Real Estate Forum(R). ALM's Law.com(R) is the Web's leading legal news and information network, while ALM's GlobeSt.com(R) is the Web's leading information source for commercial real estate professionals. Other ALM businesses include book and newsletter publishing, court verdict and settlement reporting, production of professional trade shows, conferences and educational seminars, market research and content distribution. ALM was formed by U.S. Equity Partners, L.P., a private equity fund sponsored by Wasserstein & Co., LP. More information on ALM's businesses and services is available on the Web at www.alm.com. |
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