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ALM Leadership Study Finds Law Firms Represent $2.5 Billion Opportunity for Technology Marketers.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
  1. Clifford Chance, £1,030.2m – International law firm (headquartered in the UK);
  2. Linklaters, £935.
 represent a $2.5 billion opportunity for technology marketers over the next 12 months, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a new study commissioned by ALM, the nation's leading legal journalism and information company. This and other findings of the "Law Firm Technology Leadership Study," conducted by Millward Brown Millward Brown is a market research company,[2] with its headquarters based in the UK. Millward Brown was the first company to provide continuous tracking studies, and has researched more ads and more brands than any other research company. , known for its biannual bi·an·nu·al  
adj.
1. Happening twice each year; semiannual.

2. Occurring every two years; biennial.



bi·an
 IntelliQuest CIMS CIMS Courant Institute of Mathematical Sciences (New York University)
CIMS Center for Integrated Manufacturing Studies (Rochester Institute of Technology)
CIMS Chemical Ionization Mass Spectrometry
 Studies on technology purchasing behavior, are based on surveys from an extensive national sample of senior law firm decision makers involved in technology purchasing.

The study provides insight into law firm IT needs, purchasing patterns and decision-making by senior law firm managers and senior IT/tech managers within law firms. Additional results from the survey include the following:

--More than 90% of law firm respondents surveyed indicate they plan to buy or upgrade systems and software over the next 12 months

--3 in 4 law firms employ a centralized IT purchasing decision system and more than 6 in 10 maintain "technology committees" which play an important advisory role in the purchasing process Purchasing Purchasing is the formal process of buying goods and services.

The Purchasing Process can vary from one organization to another but there are some key elements that are common throughout

The process usually starts with a 'Demand' or requirements
.

--Attorney demands are extremely/very important factors driving technology investment for 75% of all law firm respondents, although client demands appear slightly more influential for large firms.

--"Improved business continuity" and "improved data and network access security" are the two highest priorities for law firm technology initiatives in the coming year according to technology decision makers.

--Planned investment in Voice over Internet Protocol is strong; VoIP is projected to represent almost 27% of all networking/telecom investment by respondents next year.

--Direct purchasing from manufacturers is the most popular channel for this group, regardless of law firm size

Additional information on the report can be obtained by contacting Gary Mirkin at 1-212-545-6242 or gmirkin@alm.com.

Headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, ALM is a leading integrated media company, focused on the legal and business communities. ALM currently owns and publishes 39 national and regional magazines and newspapers, including The American Lawyer(R), Corporate Counsel(R), The National Law Journal(R) and Real Estate Forum(R). ALM's Law.com(R) is the Web's leading legal news and information network, while

ALM's GlobeSt.com(R) is the Web's leading information source for commercial real estate professionals. Other ALM businesses include book and newsletter publishing, court verdict and settlement reporting, production of professional trade shows, conferences and educational seminars, market research and content distribution. ALM was formed by U.S. Equity Partners, L.P., a private equity fund sponsored by Wasserstein & Co., LP. More information on ALM's businesses and services is available on the Web at www.alm.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 16, 2006
Words:423
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