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ALLTEL Dials Up TV Star Ty Pennington For Lead Role in Consumer Marketing Programs.


LITTLE ROCK, Ark. -- Extreme Makeover: Home Edition designer Ty Pennington Tygert Burton “Ty” Pennington (born October 19, 1965 in Atlanta, Georgia) is a carpenter and TV personality.

He is most famous for being the host of which currently airs on ABC.
 will play a leading role to support ALLTEL's (NYSE NYSE

See: New York Stock Exchange
: AT) consumer marketing programs over the next two years. The television star, author and designer will be an integral part of upcoming ALLTEL consumer promotions and community relations 1. The relationship between military and civilian communities.
2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities.
 initiatives.

Beginning in May, Pennington will be featured extensively in a promotion to drive increased usage of ALLTEL wireless data services offerings. Future marketing programs featuring Pennington are being considered.

"ALLTEL and Ty bring enthusiasm and a shared commitment to helping improve the lives of every day people," said Frank O'Mara Frank O'Mara (born 17 July 1960 in Limerick) is a retired Irish runner who specialized in the 1500 and 3000 metres. He became World Indoor Champion in 3000 m twice, but never achieved the same success on the outdoor track. , ALLTEL executive vice president of marketing. "Ty will be an excellent ambassador for our consumer outreach initiatives."

As the star of ABC's hit show Extreme Makeover: Home Edition, Pennington is the vocal and emotional leader of a team of designers, contractors and artists who make over the homes of American families nationwide.

"I'm very excited to be part of the ALLTEL team," said Pennington, a native of Atlanta. "For over 60 years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 company has been built on a foundation of building an emotional connection with their customers. That's really what we do on the show and that's what the programs I'll be part of with ALLTEL are all about."

ALLTEL is a customer-focused communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D.  with more than 13 million customers and $8 billion in annual revenues. ALLTEL provides wireless, local telephone, long-distance, Internet and broadband services to residential and business customers in 27 states.

ALLTEL, NYSE: AT

www.alltel.com
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 18, 2005
Words:250
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