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ALLOETTE COSMETICS, INC. ANNOUNCES SUSPENSION OF QUARTERLY DIVIDEND

 WEST CHESTER, Pa., Oct. 8 /PRNewswire/ -- Aloette Cosmetics, Inc. (NASDAQ: ALET) announced today that it will be suspending its quarterly dividend in anticipation of a loss for the third quarter. The company will evaluate future dividends on a quarter to quarter basis.
 The company attributes the projected third quarter loss to start-up expenses and initial operating costs related to newly acquired international distributorships, sales decline, and certain inventory adjustments. During the quarter, management took steps to eliminate certain positions and to consolidate/relocate Canadian administrative functions to the company's U.S. corporate headquarters.
 John Teaford, the company's president and chief operating officer stated that, "The steps taken to reduce selling, general and administrative expenses are expected to have a positive impact on future profitability. In addition, we have been actively implementing our franchise market penetration strategies and expect to have at least five new franchises operating before the end of the year."
 Aloette Cosmetics, a franchisor, direct marketer and manufacturer of skin care products and cosmetics, is located in West Chester, Penn. As of Sept. 30, 1993, the company's products were being sold by over 100 franchises worldwide.
 -0- 10/8/93
 /CONTACT: Jean M. Lewis of Alloette Cosmetics, Inc., 215-692-0600/
 (ALET)


CO: Aloette Cosmetics, Inc. ST: Pennsylvania IN: HOU SU: DIV

TM -- NY071 -- 0394 10/08/93 19:39 EDT
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Publication:PR Newswire
Date:Oct 8, 1993
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