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ALLIED FIBERS: CONSUMERS ARE DISCOVERING THE JOY OF DESIGNING WITH CARPET

 ALLIED FIBERS: CONSUMERS ARE DISCOVERING
 THE JOY OF DESIGNING WITH CARPET
 PETERSBURG, Va., June 17 /PRNewswire/ -- For today's homeowners, carpet is the floor covering of choice. The luxurious look and feel is the prime reason for its popularity. But that's not all carpet offers. There's the comfort it provides underfoot, the ease of maintenance, and the warmth it brings to a home. Plus, carpet softens noise and adds a safety factor. And with new advances like built-in crush and stain resistance, carpet is a better value than ever.
 But with the ever expanding range of colors, styles and textures, choosing a carpet can sometimes be confusing. Allied Fibers -- manufacturers of Anso CrushResister carpet fiber -- has come to the rescue with an informative beautifully photographed 16-page guide entitled "The Joy of Designing with Carpet." This consumer-friendly booklet will help you select the right carpet so you can shop with confidence, even if you're doing it for the very first time.
 Taking an objective look at how your family lives is the first step in making the right carpet choice. Put yourself through an initial "Lifestyle Interview" and ask yourself questions, much as a professional designer would ask, such as "In which rooms do I spend most of my time?" and "Do I prefer a casual or formal home environment?"
 Once you've identified these lifestyle concerns, you can factor them into the ultimate objective of creating the right mood for the room or area you're carpeting. And here's where color plays a critical role.
 "The Joy of Designing With Carpet" recommends choosing a color scheme that feels best to you and also complements the room's function. It also explains how dark colors create a cozy look; pastels and tints can enlarge a space; contrasting colors create energy and excitement; and it reviews the three fundamental color schemes, monochromatic, analogous and complementary.
 Carpet style and texture are also important considerations. Surface character varies from style to style, contributing to the casual or elegant look of a room. Velvets are smooth, friezes "pebbled," for instance. "The Joy of Designing with Carpet" explains the characteristics of each style and what type of mood they'll help you create.
 Choosing a quality carpet fiber is also key to your long-term satisfaction. You should keep in mind the old axiom, "You get what you pay for." Higher quality fibers, like Allied Fibers' Anso CrushResister fiber, translate to better performance and longer life. Anso CrushResister features Allied Fibers' unique, 100 percent nylon cross- bonding technology which creates a clean surface appearance and helps the carpet bounce back under foot traffic.
 Another shopping tip for extending carpet-life: Buy good quality cushion. It absorbs foot-traffic impact, insulates against cold and noise, and makes for a more comfortable walking surface -- and it can add years to the life of your carpet.
 Once the carpeting has been ordered, it's a good idea to plan for the delivery: do any painting or wallpapering first; find out whose responsibility it is to move the furniture and whether the installer will remove any old carpeting; trip door bottoms if needed to swing freely over the new carpet.
 With an informed, enlightened approach to selecting and buying carpet, you'll have the satisfaction of making the right choice and enjoying the beautiful results for years to come.
 For a free copy of Allied Fibers' "The Joy of Designing with Carpet," call 1-800-545-ANSO or write to Allied Fibers, Department DBM-PR/MET, P.O. Box 8116, Trenton, N.J. 08650-9927.
 Allied Fibers is a division of Allied-Signal, a $12 billion advanced-technology corporation based in Morris Township, N.J.
 -0- 6/17/92
 /NOTE TO EDITORS: For a color photo of the design guide, and a caption, contact Cheryl Wistreich at 212-254-5122/
 /CONTACT: Cheryl Wistreich of Bryant Inc., 212-254-5122, or (fax) 212-673-9720, for Allied Fibers/ CO: Allied Fibers ST: Virginia IN: TEX SU:


SH-TS -- NYFNS2 -- 0911 06/17/92 07:31 EDT
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Date:Jun 17, 1992
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