ALLIANCE PROGRAM DELIVERS GLOBAL E-BUSINESS SOLUTIONS.

Blue Martini Software, Inc., (Nasdaq: BLUE) a provider of enterprise software applications that help companies to understand, target and interact with their customers and partners, has added Cap Gemini Ernst & Young to the Blue Martini Software Alliance Program at the highest, strategic level. Under the alliance, Cap Gemini Ernst & Young's consumer goods, retail and distribution practice will be able to offer to companies around the world Blue Martini applications for Commerce, Marketing, Channels and Service. Companies including leading Canadian hard goods retailer Canadian Tire Corporation, Limited (TSE: CTR.A, CTR) have already selected Blue Martini applications together with Cap Gemini Ernst & Young's strategy, development and implementation services.

"Blue Martini Software and Cap Gemini Ernst & Young enable the kind of enhanced customer service and support that are vital to e-business," said Larry Taylor, vice president, consumer products retail and distribution consulting, Cap Gemini Ernst & Young. "The two companies can rapidly deploy solutions that integrate clients' customer interaction functions, and we can do it on a global basis."

Alliance To Focus on Fulfilling Needs of Global Companies

Cap Gemini Ernst & Young has the capability to enable a client's entire online business model by integrating demand, fulfillment and replenishment capabilities with Blue Martini applications. A focus will be to leverage Cap Gemini Ernst & Young's consumer products, retail and manufacturing distribution expertise to deliver integrated business and technical solutions targeted to the needs of these industries. The companies have each assigned alliance managers, are developing joint targeted sales opportunities and are conducting jointly funded marketing initiatives. The alliance is global, with an initial focus on the North American markets. Cap Gemini Ernst & Young will continue to train up to 100 consultants to implement the Blue Martini applications.

"Cap Gemini Ernst & Young will leverage its leading practices in customer relationship management, supply chain management and business intelligence to build a global force in customer interaction," said Frank Eagle, vice president of services alliances, Blue Martini Software. "Together, our companies will help joint customers to drive increased revenue opportunities by providing targeted, content rich catalogs and interactions."

Canadian Tire, Canada's Most-Shopped Retailer, Embraces Joint Solution

$4.7 billion Canadian Tire Corporation, Canada's most-shopped retailer and Canada's third busiest website, selected Blue Martini Software and Cap Gemini Ernst & Young to help Canadian Tire replicate online the customer focused and consistent buying experience that its 438 retail stores are renowned for providing. With its strong customer promotion features, the ability to present content in multiple languages and other features, the Java-based Blue Martini applications today power the company's website and call center and provide the majority of Canadian Tire's required e-business functionality.

"Blue Martini Software provided Canadian Tire with the leading edge e-business solution it was seeking to make a real impact on their customers' online shopping experience," says Catherine Booth, vice president, Cap Gemini Ernst & Young Canada Inc. and project director for the Canadian Tire implementation.

"Blue Martini Software and Cap Gemini Ernst & Young enabled us to create an online retail capability that reinforces the tremendous brand loyalty Canadians have to Canadian Tire," said Mark Foote, president, Canadian Tire Retail. "Blue Martini Software and Cap Gemini Ernst & Young have strong synergies and helped us deliver a cutting edge e-business solution that will support Canadian Tire's ability to effectively interact online with our customers."

About Cap Gemini Ernst & Young

Cap Gemini Ernst & Young is one of the largest management and IT consulting firms in the world. The company offers management and IT consulting services, systems integration, and technology development, design and outsourcing capabilities on a global scale to help traditional businesses and "dot companies" continue to implement growth strategies and leverage technology in the new economy. The organization employs more than 60,000 people worldwide and reports global provisional revenues of about 8.5 billion euros (2000 pro forma). More information about individual service lines, offices and research is available at http://www.cgey.com.

About Blue Martini Software

Blue Martini Software provides enterprise software applications that help companies to understand, target and interact with their customers and business partners. Blue Martini 4.0 includes four applications: Blue Martini Commerce, Blue Martini Marketing, Blue Martini Channels and Blue Martini Service. Each application can be used individually or integrated as a complete business suite for managing catalogs, content, transactions, analysis and personalization. Blue Martini applications drive revenues by providing compelling interactions, maximizing the effectiveness of marketing programs, enabling channel partners to sell more effectively and providing multi-channel customer service. Blue Martini Software's customers include Elemica, Oncology Therapeutics Network (OTN), Polaroid Corporation, Canadian Tire Corporation, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oc? Technologies, Publix Direct and Saks Fifth Avenue.

Blue Martini can be found on the World Wide Web at http://www.bluemartini.com.

For more information, call 650-356-4000.