ALLIANCE HANDS REINS TO TV EXEC : ALLEN GIVEN TASK OF PROMOTING VALLEY.Byline: Dave McNary Daily News Staff Writer Veteran entertainment executive Bill Allen agreed Tuesday to head the Economic Alliance of the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. to boost the partnership's efforts to promote the region and its job-creating capabilities. Allen, whose credits include president of MTM MTM Medication Therapy Management MTM Minutes to Midnight (Linkin Park album) MTM Mary Tyler Moore (actress) MTM Made to Measure MTM Motoren-Technik-Mayer MTM Methods Time Measurement Entertainment and director of prime time programming at CBS (Cell Broadcast Service) See cell broadcast. , will assume the posts of president and chief executive officer for the alliance immediately. ``I've lived in the San Fernando Valley for 38 years and managed in this community for the past decade,'' said Allen, an Encino resident. ``I am eager to take on this challenge because I am intimately aware of the resources we have in this valley and I'm convinced we can marshal them to build a very bright future for our businesses, our residents and our visitors.'' The appointment was announced by attorney David Fleming
David Fleming , chairman of the alliance. ``The alliance is very fortunate to have such a prominent Valley business leader to direct our ambitious efforts and with Bill's nearly 20 years' experience in the entertainment industry, he can be instrumental in helping us reposition the San Fernando Valley as the real entertainment capital of the world,'' Fleming said. The alliance, formed in 1994 by business leaders to revitalize the region's economy following the Northridge Earthquake The Northridge earthquake occurred on January 17, 1994 at 4:31 AM Pacific Standard Time in the city of Los Angeles, California. The earthquake had a "strong" moment magnitude of 6. , announced two months ago a goal to raise $7.5 million over five years. The Daily News donated $100,000 and pledged another $400,000 over four years. The alliance's campaign comes at a time of growing efforts by business leaders in other Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, areas and states to spur economic development and attract new businesses. The alliance's goals included work-force preparedness, industry retention and expansion, the establishment of business forums, improved government relations and assisting small business. The group also plans to improve the public perception of the Valley through such possible ventures as videos and publications. Additionally, it has specifically targeted the entertainment industry for job training assistance and pledged that other sectors due for financial help will include technology, tourism, health care and manufacturing. Allen, a graduate of USC An abbreviation for U.S. Code. and Pepperdine University Pepperdine University is a private institution of higher learning affiliated with the Church of Christ in unincorporated Los Angeles County, California, United States. The university's location overlooks the Pacific Ocean and is adjacent to the city limits of Malibu. , spent seven years at CBS and developed ``Designing Women'' and ``Crazy Like a Fox'' before joining MTM in 1986 as senior vice president. He was promoted to executive vice president and became president in 1992, then resigned to pursue entrepreneurial business interests in 1995. While at MTM, Allen supervised development and production of nearly 600 episodes of TV programming, including ``Evening Shade.'' His work on the 1995 drama ``Christy'' won the Vision Award for Creativity and Insight and the Templeton Prize for Inspiring Television. Allen is chairman for the third year in a row of the Academy of Television Arts and Sciences Creative Arts Emmy Awards and the co-chair of the National Council for Families and Television. The alliance is a nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. formed by the Valley Industry and Commerce Association, the Valley Economic Development Center, the United Chambers of Commerce and the Small Manufacturers Association. CAPTION(S): Photo Photo: ALLEN |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion