ALLHIPHOP.COM RELAUNCHES NEW URBAN LIFESTYLE WEBSITE.

AllHipHop.com (AllHipHop), the #1 source for "all things hip- hop", sets a benchmark in music and entertainment technology and after 9 years of success, AllHipHop relaunches a new lifestyle site and expands into global territories. The brilliantly refurbished website features the same authentic interviews and exclusives that made AllHipHop famous, while creating a more interactive lifestyle experience -- through a webpage with video interviews, audio streams, rumor mills, AllHipHop original programming, message boards, and alternative pages. AllHipHop.com is not only a "one stop shop" for everything hip-hop, the new AllHipHop builds around the lifestyle of urban culture and breaks barriers by creating partnerships with Amazon.com and iTunes to create a virtual E- Store. AllHipHop announces deals with additional digital firms including an advertising alliance with Opt-Intelligence and will expand its mobile reach via a strategic "mobile store front" with Thumbplay. Chuck "Jigsaw" Creekmur and "Grouchy" Greg Watkins, the dynamic duo and founders of AllHipHop.com mirror the success of the young duos behind Youtube.com and Myspace.com by providing the highest quality web experience to their target market -- the urban audience. AllHipHop.com has maintained its position as the most credible source for up to date urban news and now covers all aspects of urban culture throughout fashion, sports, gaming, health, real estate, and music through a lifestyle platform.

The exciting lifestyle re-launch evolves upon the urban consumer interest, providing information ranging from the most current fashion lines hitting the streets and the designers that make them to the latest cutting edge video games and gadgets to urban Hollywood icons. The site also goes in-depth in to the world of film, profiling some of today's best talent in urban cinema giving the viewer a closer look into the lives of young Hollywood. AllHipHop.com introduces health tips from high profile urban celebrities, informing readers on proper nutrition, fitness, and mental well-being. For the technology savvy reader, the site updates regularly hot new gadgets with reviews on execution and feedback. The new AllHipHop website design, introduces a wide range of sections structuring the site into more of a lifestyle driven source. The site now features broad categories (news, features, editorial, alternatives, community, lifestyle, rumors, media zone, thumb play and an e-store) while including subcategories with specific targeted niches. The lifestyle component of AllHipHop features up to date book reviews, fashion, movies, videos, sports, gaming, gadgets, health and a hip- hop pod-cast. The Thumbplay database has jumped to over 300,000 users and allows AllHipHop to formalize relationships with various carriers in the US while monetizing the consumer base and has created a mobile store front on AllHipHop. One of the AllHipHop founders Chuck "Jigsaw" Creekmur speaks about the online platform -- "The latest version of AllHipHop serves as a vessel to carry the company into the next stage of the internet allowing us to navigate through advances in technology. We have successfully built a brand that has transcended the changes in several industries, all the while allowing us to strengthen our base with the consumer. Partnerships such as Thumbplay, Opt- Intelligence and Amazon along with our own unique content will enable us to offer the AllHipHop user a full-blown, robust experience regardless of their background."

Always interested in their visitor's views, AllHipHop maintains its interactive community board where internet visitors can voice their opinions on subjects and build upon ones they want to address. The soon to be "most" popular sections of the site include the new and improved Breeding Ground which profiles unsigned recording artists from around the world and the Industry Spotlight which reports on industry executives/leaders that are shaping the face of urban music. Another interactive feature from the AllHipHop team is a partnership with Amazon.com to create an E-Store where loyal listeners can purchase albums and other memorabilia from their favorite artists.

As the leading source of urban information on the internet, AllHipHop looks to expand its' brand into television programs, concert series, and countless global branding opportunities. The AllHipHop.com site has an advantage on other leading urban sources by being able to turn over credible breaking news while supplying live feeds on featured stories. AHH is working with Apple / iTunes to launch a promotion at the end of Black Music Month and throughout the month of July to give away 250,000 codes so that users can down load a free mix tape from iTunes. AllHipHop also brokered a deal with Opt Intelligence which allows the site to target consumer advertising based upon their preferences and their likes upon sign in or registration into the AllHipHop community. This deal is an early step into the lead generation market.

As the privately held, lucrative top 10 global music website and home of over 5 million unique monthly visitors, AllHipHop plans to expand ovr the next few years, adding state of the art technology, regularly updating the website and implementing groundbreaking new features to make the viewer's internet experience more engaging. Chuck Creekmur and Greg Watkins, the founders of the AllHipHop brand are household players in the pop culture internet arena, providing a platform for urban news and dialogue. As pioneering leaders in internet news, AllHipHop will be a force in internet innovation for years to come.

About Allhiphop.com

For 9 years now, AllHipHop.com has been the #1 online destination for Hip- Hop news, reviews and industry insights. Continuing to strive for excellence as a website but also a business entity, AllHipHop.com won the Rising Star' Award from Black Enterprise, May 2006, delivering over 100 million audited impressions per month and growing. AllHipHop.com is the world's most visited Hip-Hop/urban website and attracts an average of 5 million visitors per month. AllHipHop.com is the brainchild of "Grouchy" Greg Watkins and Chuck "Jigsaw" Creekmur. The website was launched in 1998 and has become the premier Hip- Hop/urban news provider on the web. The site features daily updates, interviews, reviews and a fast growing community, sharing news and views of their own. Sources as varied as CNN, The Associated Press, The O'Reilly Factor, XXL Magazine, VIBE and the New York Daily News all regularly use AllHipHop.com's pages. Since 1998, the site has also been an innovator in the mobile field, delivering daily news alerts to over 300,000 music industry taste makers and Hip-Hop lovers' phones and emails.Watkins registered AllHipHop.com in 1997 and initially used it as a vehicle to promote artists that were recording for his fledgling imprint, Oblique Recordings. In late 1997, Charles "Jigsaw" Creekmur was working on another Internet venture and the two combined forces and created the first version of AllHipHop.com. Since then, the independently owned site has grown organically and has grown to rival several of the top sites on the Internet, including bet.com, VH1.com and others. Essence Magazine noted AllHipHop.com as 1 of the 4 top music websites among YouTube.com and MySpace.com in the current June 2007 issue and VIBE Magazine in its annual Juice issue, ranked AllHipHop.com as #29 out of the top 100 music industry leaders. AllHipHop.com launched the hugely successful Daily Hip-Hop News Alerts, which are read consistently by industry leaders and consumers alike. The AllHipHop.com founders maintain 100% African American ownership and are often vocal authorities in urban critiques and industry analysis. AllHipHop.com's presence on the internet delivers over 100 million impressions monthly and is the only urban site to expand its reach outside of the internet to include the 4th annual AllHipHop Week.

For more information, visit http://allhiphop.com or call 212/586-2240.