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ALL-STATE LEGAL and FullSeven Announce Strategic Alliance; LetterMark Software Revolutionizes Email for the Legal Industry.


Business Editors/High Tech Writers

FullSeven Technologies Inc. and ALL-STATE LEGAL today announced a key strategic alliance under which ALL-STATE LEGAL will aggressively market and sell LetterMark(TM) email software, a product of FullSeven, to the legal industry.

Results from the initial law firms This list of the world's largest law firms by revenue is taken from The Lawyer and The American Lawyer and is ordered by 2006 revenue:[1]
  1. Clifford Chance, £1,030.2m – International law firm (headquartered in the UK);
  2. Linklaters, £935.
 that have adopted LetterMark email validate To prove something to be sound or logical. Also to certify conformance to a standard. Contrast with "verify," which means to prove something to be correct.

For example, data entry validity checking determines whether the data make sense (numbers fall within a range, numeric data
 the branding, web traffic and customer relationship benefits for the legal industry. ALL-STATE LEGAL sells to over 40,000 law firms nationwide.

"We see LetterMark email as an innovative way for our customers and our sales force to promote branding and to effectively drive web traffic," said Keith White, V.P. Sales, ALL-STATE LEGAL. "Since our core business is engraved en·grave  
tr.v. en·graved, en·grav·ing, en·graves
1. To carve, cut, or etch into a material: engraved the champion's name on the trophy.

2.
 and printed stationery The term for boilerplate in the Eudora mail client, starting with Version 3.0. Stationery files are stored on disk and brought into new messages or added to replies. See boilerplate. , design services and other paper products, LetterMark email is a logical value-added item for our customers.

"Our company has evolved into overall 'identity management' for our customers and with email becoming a standard of communications in the legal industry, FullSeven has the perfect solution for maintaining professionalism in legal correspondence, plus adding marketing value for the firm. And, our own testing has proven it to be an IT-friendly application. This is the most natural fit we could have hoped for."

LetterMark email software converts 1-to-1 plain-text email into an interactive format that resembles stationery. In addition to branding email and making electronic legal correspondence more professional, LetterMark email features links back to the firm's web site and can include a summary of new web content including news, publications, announcements, events or recruiting information with one-click access to full information. This is proven to drive visits to main sections of the site, as well as to specific information on practice groups and activities of the firm. Plus, a digital business card, personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 for each sender is included in email messages with tabs that link to attorney bios, directions to the firm's office, and a v-card download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  of personal contact information. LetterMark email helps law firms generate referrals through greater brand recognition, awareness of services and deeper personal relationships.

"Our current customers in law have proven the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  benefits of LetterMark email for their practice," said Ken Arneson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of FullSeven. "We allow them to maintain high levels of professionalism in email, we drive visits to their web site, and we support the personal relationships that drive referrals and make them successful. Our law customers have seen increases in web visits of over 25%. With the muscle ALL-STATE LEGAL has in this industry, we expect to see LetterMark email in use by the majority of major US law firms within the next few years."

About ALL-STATE LEGAL

ALL-STATE LEGAL provides complete law office products and services that maximize a firm's efficiency and profitability. The company's approach to legal professionals is to provide solutions that address all aspects of a successful practice. They provide a comprehensive offering of engraved and printed stationery, design services, graphic communications products, legal specialty supplies, and general office supplies Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as "paper work").  backed by a 100% satisfaction guarantee. Headquartered in Cranford, NJ, ALL-STATE LEGAL has been serving the legal industry for over 57 years.

About FullSeven Technologies

FullSeven is an email technology company focused on email integration as a means of increasing the ROI of branding programs, web assets and software applications. The company enables a wide variety of cost-effective industry solutions, including ones for sales teams, law firms, consultants and recruiters. Applications help companies meet their specific business objectives by leveraging the true "killer app A software application that is exceptionally useful or exciting. Killer apps are innovative and often represent the first of a new breed, and they are extremely successful. For example, in the late 1970s, the VisiCalc spreadsheet was the killer app for the Apple II, providing reason " of the internet - email communications. FullSeven is the leading expert in systems that can effectively create, deploy, manage, integrate and measure 1-to-1 HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 email on an enterprise level.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 16, 2002
Words:596
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