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ALL-NEW SAAB 900 NAMED '94 DESIGN OF THE YEAR BY AUTOMOBILE MAGAZINE

 NORCROSS, Ga. Dec. 6 /PRNewswire/ -- In today's increasingly homogenous automotive world, brand character is a rare and prized commodity.
 At Saab, the special spirit of individuality continues to shine as brightly as ever, a fact recognized by Automobile magazine's selection of the all-new Saab 900 for its prestigious '94 Design of the Year award.
 In its January 1994 issue, Automobile heralds the all-new Saab 900 as a "critically important design that carries vital lessons for the whole automotive industry." The Saab 900 receives accolades for its unwavering retention of brand character and Automobile states that the car is "a legitimate successor to the long line of idiosyncratic and capable front-wheel drive sedans that have given Saab an enviable reputation for performance and quality."
 Automobile also commends Saab for applying real-world accident research data in the design and development process. Automobile points out that "Saab's cars have always been safer than their average contemporaries, and with the 900, the company seems to be moving even farther ahead of the pack."
 The all-new Saab 900 has already been honored with a variety of previous awards and accolades, including "Best New Car" in the $18,000 to $25,000 price category by Kiplinger's Personal Finance magazine; "Best Buy" in the sport sedan category by Consumers Digest; and "Best of What's New" by Popular Science magazine. The car is also a finalist in the North American Car of the Year competition.
 Automobile magazine's Design of the Year Award is showcased in the publication's January 1994 issue. This special "Automobile of the Year" edition presents awards in five categories -- two of which feature Saab as the winner. In addition to the all-new Saab 900's '94 Design of the Year award, the innovative Saab Trionic engine management system has been named '94 Technology of the Year by Automobile magazine.
 -0- 12/6/93
 /CONTACT: Steven Rossi or Elke Martin of SAAB Cars USA, 404-279-6360/


CO: SAAB Cars USA, Inc. ST: Georgia IN: AUT SU:

BR-TG -- AT007 -- 0665 12/06/93 09:56 EST
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Publication:PR Newswire
Date:Dec 6, 1993
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