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ALEXANDER HAMILTON LIFE INTRODUCES COMPETITIVE NEW TERM PRODUCTS

 FARMINGTON HILLS, Mich., April 6 /PRNewswire/ -- Alexander Hamilton Life, Farmington Hills, has recently introduced competitive new term products in three available term periods: Annual Renewable Term (ART), 10-Year Level Term and 15-Year Level Term.
 These new term products for customers ages 18-65 feature competitive pricing, attractive conversion provisions and excellent commissions. Hamilton has positioned these products to fit every term sales situation.
 Competitive pricing is provided for three rate classes -- Preferred Non-Tobacco Use, Standard Non-Tobacco Use and Tobacco Use.
 Premiums banded at face amounts of $100,000, $250,000 and $1 million offer even greater savings. And current premiums are contractually guaranteed for the term period (five years for ART).
 According to Hamilton's assistant vice president - Product Planning, Ric Rentfro, "These new term products are designed to perform. Customers who require significant coverage but are concerned about cost will benefit from these policies -- as will their agents."
 A few premium examples: ART at $250,000 Face Amount, Male, Preferred Non-Tobacco Use -- first year premium for issue age 35 is $240; for issue age 55 is $565. Ten-Year Level Term at $1 million Face Amount, Male, Preferred Non-Tobacco Use -- annual premium for issue age 45 is $1,770; for issue age 55 is $4,090. Fifteen-Year Level Term at $1 million Face Amount, Male, Preferred Non-Tobacco Use -- annual premium for issue age 45 is $2,090; for issue age 55 is $5,160.
 Hamilton's term products are also designed with ease of conversion in mind. Policyowners may convert to a number of eligible policies without evidence of insurability in the first 10 years. ART policyowners converting to eligible policies in years 2-5 receive a premium credit; 100 percent of the preceding year's term premium is credited to the new policy (not available with 10- and 15-year premium).
 Each term product is renewable without evidence of insurability to age 95. Customers who show evidence of insurability are offered re-entry; this allows them to continue coverage through a new contract purchased at attained age. Re-entry provides a much lower premium than a normal renewal, and is available at the end of each term period (after 10 years for ART) through age 55 (age 50 for 15-Year Term).
 "When you compare rates, add in our products' features, and consider the backing of a service-oriented, highly rated company, we think these products are unbeatable!" said Rentfro.
 -0- 4/6/93
 /CONTACT: Ric Rentfro, assistant vice president - Product Planning, Alexander Hamilton Life, 313-553-2000/


CO: Alexander Hamilton Life ST: Michigan IN: INS SU: PDT

SM -- DE008 -- 3428 04/06/93 12:17 EDT
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Date:Apr 6, 1993
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