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ALDUS ANNOUNCES CONSUMER DIVISION

 ALDUS ANNOUNCES CONSUMER DIVISION
 NEW YORK, June 23 /PRNewswire/ -- Today at PC Expo, Aldus Corp.


(NASDAQ: ALDC) announced that its San Diego-based subsidiary, Silicon Beach Software, has been renamed the Aldus Consumer Division, charged with becoming a leading worldwide supplier of value-priced consumer software.
 The new name and focus reflect recent changes in the software marketplace, according to Vice President and General Manager Steve Cullen. "In the last year, there has been a significant shift in buying patterns for software," Cullen noted. "Computer usage has become much more broad-based and buyers are far more computer-literate and comfortable with making their own purchase decisions."
 The company also announced the first product under the name of the new division: Aldus IntelliDraw for Microsoft Windows and the Apple Macintosh. IntelliDraw is a cross-platform, "smart" drawing program that gives people an easy new way to draw, visually experiment, refine and show their ideas.
 "Our heritage is in developing easy-to-use software of the caliber of SuperPaint, Personal Press, Gallery Effects -- and now IntelliDraw -- that offers consumers a high degree of functionality at an affordable price," Cullen continued. "Our new name reflects Aldus' commitment to this emerging growth market."
 Aldus Corp. creates computer software solutions that help people throughout the world effectively communicate information and ideas. In addition to Aldus(R) IntelliDraw(TM), Aldus(R) SuperPaint(R), Aldus(R) Personal Press(TM) and Aldus(R) Gallery Effects(TM), its product line includes Aldus(R) PageMaker(R) -- the company's flagship program -- as well as Aldus(R) Digital Darkroom(TM), Aldus FreeHand(R), Aldus(R) Persuasion(R), Aldus(R) PhotoStyler(TM), Aldus(R) PrePrint(R), Aldus(R) PressWise(TM), Aldus(R) SuperCard(R) and Aldus(R) Super 3D(TM). The company distributes its products through an international network of more than 16,000 dealers and distributors.
 -0- 6/23/92
 /CONTACT: Kathy Episcopo, 619-695-6956, ext. 5302, or Pam Miller, 206-628-6594, both of Aldus/
 (ALDC) CO: Aldus Corp. ST: Washington, California IN: CPR SU: PDT


SC -- SE001 -- 2716 06/23/92 09:30 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 23, 1992
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