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ALBA-WALDENSIAN, INC. LICENSES LESLIE FAY

 VALDESE, N.C., Jan. 7 /PRNewswire/ -- ALBA-WALDENSIAN, INC. (AMEX: AWS), a diversified publicly held knitwear manufacturer, announced that it has licensed the Leslie Fay brand name for lines of women's panties and pantyhose. Alba will manufacture and market its new Leslie Fay brands to department and specialty stores nationwide.
 In announcing the agreement, Thomas F. Schuster, President and CEO of Alba-Waldensian, Inc., said "This will be a major introduction for two reasons. First of all, the Leslie Fay brand name is incredibly powerful. They are currently the number one department store brand of dresses, by a wide margin. Secondly, our Leslie Fay lines of panty and pantyhose products will be totally unique within their respective markets. We will put Alba's long history of knitting innovation and technology to use to create both panty and pantyhose products that will offer consumer benefits that have never before been available to women."
 Schuster noted that the lines' unique benefits will not be announced until their national introduction at the May market in New York.
 Alba, a major manufacturer of medical specialty products as well as consumer products, has been in an expansionary mode for the last year. In December, Alba announced the acquisition of Byford Apparel from Coats Viyella PLC, establishing Alba as a major force in the men's socks and knitwear markets.
 -0- 1/7/93
 /CONTACT: Van C. Irwin, Alba-Waldensian, Inc., 704-879-6500/
 (AWS)


CO: Alba-Waldensian, Inc. ST: North Carolina IN: TEX SU: PDT

SB -- CH006 -- 2554 01/07/93 10:03 EST
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Publication:PR Newswire
Date:Jan 7, 1993
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