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ALASKA AIRLINES/HORIZON AIR GO TICKETLESS IN FOUR TEST MARKETS.


SEATTLE--(BUSINESS WIRE)--Aug. 15, 1995--Starting tomorrow, Alaska Airlines Alaska Airlines, (NYSE: ALK) is an airline based in Seattle, Washington, United States. It operates hubs at Seattle-Tacoma International Airport, Ted Stevens Anchorage International Airport, Los Angeles International Airport, and Portland International Airport.  and Horizon Air will begin limited testing of a system that gives travelers the option of flying ticketless when they book flights through the airlines' reservations centers.

The ticketless option will be tested in four markets: Seattle-Ketchikan, Seattle-Oakland, Seattle-Spokane and Boise-Oakland. Plans call for systemwide roll out later this fall. The airlines also are working on a plan to make ticketless travel available through travel agencies.

Customers who choose the ticketless option when booking will be given a six-digit confirmation number. That number, coupled with picture identification and flight number, is all they'll need to obtain a boarding pass when they arrive at the airport. A letter showing itinerary, fare, confirmation number and any fare restrictions will be sent to customers within three days of booking. The program offers two primary benefits to customers:

-- Convenience. There's no paper ticket to worry about picking up, receiving in the mail, losing or having stolen. This also eliminates hassle Hassle () is a location in Närke, Sweden, where a Celtic treasure was found in 1936.

It comprises a large bronze cauldron which contained two Bronze Age swords of the Hallstatt type, a pommel of bronze, two bronze buckets with
 for last-minute travelers who don't have time for a ticket to be mailed to them.

-- Bonus miles. Initially, customers who choose the ticketless option will receive 250 frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons  bonus miles in the Alaska Airlines Mileage MILEAGE. A compensation allowed by law to officers, for their trouble and expenses in travelling on public business.
     2. The mileage allowed to members of congress, is eight dollars for every twenty miles of estimated distance, by the most usual roads, from his
 Plan for each segment they fly up to 10,000 miles.

In the fall, Alaska and Horizon plan to further ease ticketless customers' travels with a new automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 check-in procedure. Kiosks, similar to banks' automated teller machines automated teller machine (ATM), device used by bank customers to process account transactions. Typically, a user inserts into the ATM a special plastic card that is encoded with information on a magnetic strip. , will issue boarding passes, making it possible for ticketless travelers to go directly from their car to the aircraft without standing in line.

Alaska's toll-free reservations number is 800/426-0333 and Horizon's is 800/547-9308. The two Seattle-based carriers serve more than 70 cities throughout Alaska, Canada, Mexico, Russia and six Western states.

CONTACT: Alaska Air, Seattle

Greg Witter witter
Verb

Chiefly Brit informal to chatter or babble pointlessly or at unnecessary length [origin unknown]

witter
verb chatter, chat, rabbit (on)
, 206/431-3799
COPYRIGHT 1995 Business Wire
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Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 15, 1995
Words:299
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