AKA Acclaim Gets `Net and Wild' With Launch of BMX XXX.com.

Entertainment Editors/High-Tech Writers

GLEN COVE, N.Y.--(BUSINESS WIRE)--Oct. 1, 2002

Official Site for Eagerly Anticipated, Controversial Action Sports

Video Game Goes Live, Featuring Downloadable Movies and Collectable

Banned Print Advertisements

Gearing up for what's sure to be the wildest BMX ride ever created for the next-generation video game systems, AKA Acclaim, a division of Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced it has launched the official web site for its November release, BMX XXX(TM). The first action sports video game designed specifically for today's mature gaming audience, BMX XXX is one of the most talked about titles for this holiday season. Combining outrageous Hollywood humor and characters, beautiful women from New York's famous Scores club and incredible arcade action, BMX XXX will deliver an unparalleled interactive entertainment experience.

Designed for audiences over the age of 17, www.bmxxxx.com features product information, downloadable movies and collectible copies of the Company's controversial print advertisements, which were banned by the leading video game and mass-market publications due to their irreverent humor which highlighted elements from the game. In the coming weeks, the site will be updated with behind-the-scenes "making of" footage, biographies of the women from Scores, message boards and online registration for special pre-orders and contests.

"BMX XXX is the talk of the industry, sparking heated debates over how video games have gotten older and bolder," said Ben Fischbach, Senior Brand Manager. "Our site reflects the game's over-the-top humor and offers a sneak-peak at the ground-breaking direction that we are taking interactive entertainment. The fact that certain media outlets would not run our print advertisements from our `Keep it Dirty' marketing campaign, reinforces our belief that we are creating something truly unique that will change the way people play and think about video games."

From pedals to pimps, to stunts to strippers, BMX XXX has consumers abuzz with its envelope-pushing humor and jaw-dropping scenes. Featured on the August cover of Game Informer magazine, the game will feature thousands of scripted jokes and events created by some of Hollywood's top comedic writers. BMX XXX has been a very hot topic among the media, who had the following to say about the game:

"Putting the X back in BMX. Acclaim is poised to do the unthinkable. Their inspiration is in the long tradition of classic comedies like Animal House and Porky's to more recent hits American Pie and Scary Movie." - Game Informer

"Every now and then a game comes along that makes your jaw drop to the floor in disbelief. Bigger, badder, this could be the beginning of a bold new era in video games."- IGN.com

BMX XXX will be available in November across all of the next-generation platforms at suggested retail prices to be determined. For more information on BMX XXX, please visit www.bmxxxx.com.

About AKA Acclaim

Action sports are about freedom of expression, authenticity and extreme athleticism, all of which are the cornerstones of the AKA Acclaim brand. Products under the AKA Acclaim banner are designed to push the technological envelope and entertain action sports enthusiasts, while maintaining the authenticity and credibility of the sport and those who play them. Titles under the AKA Acclaim brand include, Aggressive Inline(TM), BMX XXX, Dave Mirra Freestyle BMX 3(TM), ATV Quad Power Racing 2(TM) and Jeremy McGrath Supercross(TM).

About Acclaim Entertainment

Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates six studios located in the United States and the United Kingdom which includes a motion capture and recording studio in the U.S., and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at www.acclaim.com.

The statements contained in this release which are not historical facts, are "forward-looking statements." Acclaim cautions readers of this press release that a number of important factors could cause Acclaim's actual future results to differ materially from those expressed in any such forward- looking statements. These important factors, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, technological changes, dependence on major platform manufacturers and other factors that could affect Acclaim, are described in Acclaim's Annual Report on Form 10-K for the fiscal year ended August 31, 2001, and Acclaim's subsequent Quarterly Reports on Form 10-Q, all of which were filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.