AIS Increases Business Intelligence with Teradata Enterprise Solution; Consolidation of Legacy Databases Will Support Dynamic Business Units and Subscriber Growth.BANGKOK, Thailand -- Teradata, a division of NCR Corporation (company) NCR Corporation - Electronics company mainly active in the midrange server market. NCR was founded 1884 as National Cash Register Company. It joint the computer industry in th 1950s. (NYSE NYSE See: New York Stock Exchange :NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers ), today announced that Advanced Info Service Advanced Info Service PCL is Thailand's largest GSM mobile phone operator with 17.318 million customers as of June 2006. Founded in March 1990 and acquiring Shinawatra Paging Public Company Limited (AIS) has embarked on an enterprise business intelligence program using the industry-leading Teradata(R) Enterprise Data Warehouse (EDW EDW Enterprise Data Warehouse EDW Edwards, CA (aviation indentifier) EDW Electronic Document Workflow (paperless initiative of Defense Contract Management Agency) EDW Estimated Dry Weight ) infrastructure. This new program will migrate critical customer information of AIS's 2 million-plus post-paid subscribers from legacy databases to a single Teradata platform, helping enable AIS to increase its customer relationship management efforts. This migration is the first phase of critical information transfer and management, which is aimed at supporting AIS' dynamic business units and continued subscriber growth. The next implementation phase will focus on driving more benefits from the Teradata EDW infrastructure. Khun Arpattra Sringkarrinkul, executive vice president of solutions at AIS, said, "Consolidating our existing data warehousing See data warehouse. data warehousing - data warehouse platforms will provide considerable cost savings across our business units. We will also realize increased value through improving access to vital information on our post-paid subscribers for our marketing and other AIS business units. This activity has already enabled us to accelerate our marketing campaign activities and is enabling better, faster decision-making across the entire business." The first phase of the project will focus on consolidation of existing data warehouse systems from other suppliers. Moving to an enterprise data warehouse approach will help support numerous business intelligence functions, including analysis reports, closed-loop marketing, enhanced customer management analysis, complex analysis of post-paid revenue and settlement analysis and reporting requirements. Dean Kelly, Teradata general manager for Southeast Asia Southeast Asia, region of Asia (1990 est. pop. 442,500,000), c.1,740,000 sq mi (4,506,600 sq km), bounded roughly by the Indian subcontinent on the west, China on the north, and the Pacific Ocean on the east. , said, "Teradata is delighted to extend our relationship with AIS, and we look forward to helping them drive additional business value through better serving their customers and being able to respond quickly to market changes. Building and implementing a successful EDW architecture requires confidence, business contribution and vision - all items clearly evident at AIS." About AIS Advanced Info Service Public Company Limited (AIS) is the largest mobile phone company in Thailand. Their core business is the dual-band mobile phone network operator, consisting of 900 MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. and 1800 MHz mobile phone network operator. Currently, AIS has more than 15 million subscribers - over 2 million post-paid and 13.5 million pre-paid subscribers - and continuing to grow in Thailand market aggressively. About Teradata Division Teradata (www.teradata.com), a division of NCR Corporation (NYSE:NCR), is the global technology leader in enterprise data warehousing, analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability. About NCR Corporation NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata(R) data warehouses and IT services provide Relationship Technology(TM) solutions that maximize the value of customer interactions and help organizations create a stronger competitive position. Based in Dayton, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873. , NCR (www.ncr.com) employs approximately 28,000 people worldwide. NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries. |
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