AIS Adds Durand Media Group to DRTV Client Roster.

OLDSMAR, Fla. -- Advanced Interactive Sciences, LLC (AIS) and Durand Media Group, Inc., have entered an agreement for AIS to provide in-bound calling service for products Durand markets via direct response television advertising.

Under the agreement, Durand will utilize AIS's Acquire(TM), Boost(TM) and Pursue(TM) intuitive speech technology products to process calls resulting from DRTV spots. Utilizing a script developed specifically for each product, AIS's "virtual agents" will respond to inquiries, take orders, process payments and transmit the information back to Durand for fulfillment. Virtual agents, which can "converse" in both English and Spanish, also will perform up-sell functions.

"AIS and Durand Media Group are like-minded on many different levels, yet we each bring a unique set of skills and experience to the mix," says Ed Barbara, AIS executive vice president, business development. "Combining their DRTV marketing savvy with the intellectual property we've accumulated over the tens of millions of calls AIS has processed has resulted in a program that is designed for success from the outset."

Adds Rick Durand, president, Durand Media Group (http://www.durandgroup.com): "AIS offers a comprehensive intuitive speech technology product that has proven itself many times over. We are confident that their industry experience combined with the quality of their virtual agents and their innovative technology will ultimately garner results that exceed anything we've used in the past."

In working with Durand -- which provides integrated services including design, media replication, product assembly, inventory management, distribution, fulfillment and customer service for such clients as Tae Bo, Jeff Gordon, Citibank, MTV, Outdoor Channel, Saturn, GMC Trucks, MorningStar Entertainment, Smith-Barney and Home Depot -- AIS joins a network of strategic alliances and partnerships that includes such companies as Chicago-based CPO Direct (http://www.cpodirect.com), which has partnered with Durand for the past five years.

"CPO is responsible for the DRTV and Internet marketing aspects of the various programs AIS will be involved with," says Norm Goldring, president, CPO Direct. "Essentially, we drive the calls and AIS converts them to orders."

About Advanced Interactive Sciences

Advanced Interactive Sciences, LLC (AIS) is the leading provider of intuitive speech technology. An industry pioneer, AIS (http://www.aisvoice.com) helps companies deal with the variability that comes with call center management by integrating artificial intelligence with advanced speech recognition and combining that with executive reporting and workforce management. By deploying AIS' "virtual agents" and other industry-tailored technologies and services, companies are realizing increased up-sell and cross-sell conversion rates, significantly reduced costs per sale and improved account resolution.