AIRTOUCH RATED TOPS IN SURVEY.Byline: Ben Sullivan Daily News Staff Writer AirTouch Communications provides better cellular service in greater Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. than L.A. Cellular, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a survey released Tuesday by consumer research specialist J.D. Power and Associates. As part of an annual U.S. customer-satisfaction study, J.D. Power asked 10,249 households in 22 markets across the country to rate their wireless service providers in call quality, pricing, billing options and other categories. In each region market, the survey covers only providers with a 10 percent or greater share of the market. Only Cerritos-based L.A. Cellular and San Francisco-based AirTouch qualified for rating in greater Los Angeles. AirTouch scored 101 with local respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. while L.A. Cellular got 85 points, worst performance not only in Los Angeles but in all of the markets that were surveyed. Not surprisingly, L.A. Cellular officials thought the results were skewed skewed curve of a usually unimodal distribution with one tail drawn out more than the other and the median will lie above or below the mean. skewed Epidemiology adjective Referring to an asymmetrical distribution of a population or of data . ``Our internal reports have always shown us ahead of AirTouch, Pac Bell, Sprint and the others,'' said L.A. Cellular spokesman Steve Crosby. Crosby said a survey in July by another research group, Emerald Bay Bodies of water
``Maybe this is a study AirTouch paid for or is somehow involved in,'' Crosby said of the J.D. Power report. Peter Dresch, director of telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. market analysis at J.D. Power, said the study was independently conducted and financed. |
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