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AIRMEDIA LIVE! WIRELESS CYBERSPACE NETWORK GOES ONLINE; Ex Machina Announces Launch of Nationwide Wireless Network Connecting PCs to the Internet For Live News, Sports, Entertainment and E-Mail Alerts.


CHICAGO, Spring Comdex Booth N5316--(BUSINESS WIRE)--June 3, 1996-- Ex Machina Inc. today announced the commercial launch of AirMedia Live!, the first wireless network to extend the reach of the Internet to connected and non-connected users alike. Now PC owners across the country can receive wireless alerts of breaking headline news, scores from every professional and college sports game A sports game is a computer or video game that simulates the playing of traditional sports. They are extremely popular, the genre including some of the best-selling games. , timely financial market updates, online chats, interactive game challenges and even e-mail alerts from a wide variety of online sources. These alerts arrive even when the computer is offline, and provide single click access to the full source on the Internet or online service.

A desktop computer tuned into the AirMedia Live! network is transformed into a personalized information, entertainment and messaging center, based on low-cost, wireless PC receivers which will be available from several manufacturers. AirMedia Live!'s PC Alert software operates in the background without degrading system performance, listening to the nationwide cyberspace data broadcast for the information desired by each user. News and alerts from the Internet are brought to life with powerful multimedia viewers which use fully customizable sound, graphics, animation and video to make incoming information compelling, entertaining and realistic.

AirMedia Live! delivers real-time, branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.  from Internet and online services including CompuServe, Reuters NewMedia, Sportsline, Quote.com, LottoWorld Magazine, Freese-Notis Weather, Communications Now, TravelGram, COMTEX Information Service, Business Wire, PR Newswire This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, Ziff-Davis Wire Highlights, Knight-Ridder/Tribune Business News, The Sports Network, Moviefone, Yoyodyne Entertainment, iGolf, and many other sources.

"The AirMedia Live! network brings the immediacy of a full-time Internet hookup hookup,
n in the Trager method of therapy, the practitioner enters into a meditative state along with the patient, which allows him or her to work more intuitively and to feel subtle changes in the patient's movement and tissue texture.
 to the occasionally-connected user," said David S. Rose For other persons named David Rose, see David Rose (disambiguation).
David S. Rose (1856 – 1932) was an American politician and was twice elected mayor of the city of Milwaukee, Wisconsin serving from 1898 to 1906 and from 1908 to 1910.
, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Ex Machina. "AirMedia Live! offers consumers a useful and exciting tool to maintain a consistent yet non-intrusive link to the online world."

John M. Payne, Ex Machina's President, described AirMedia Live! as "the telephone bell for the Internet." In the past, Payne noted, a typical dial-up user might find that using electronic mail could actually be slower than using paper mail. With AirMedia Live!'s optional "It's Here!" service, recipients are instantly alerted to arriving e-mail, even when their computers are not online.

One of the prime benefits of AirMedia Live!'s innovative PC Alert software is its combination of personal filtering and Internet addressing. The PC Alert software, working in the background, signals the arrival of incoming messages according to user-set preferences. Headlines and abstracts of filtered alerts are either automatically or manually displayed to the user. If more information, such as the full news story or the complete text of an e-mail message, is desired, a single click on the viewer activates the user's own Internet browser or online access program to go directly online to the original source. This gives the user complete control over the quickly changing world of the Internet.

The AirMedia Live! network and associated software are products of the Air Media Group, a division of Ex Machina, Inc. Founded in 1988, Ex Machina is the leading developer of wireless communications software solutions for paging, broadband and narrowband PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , GSM, ESMR ESMR Enhanced Specialized Mobile Radio
ESMR Extended Specialized Mobile Radio (Nextel)
ESMR Expert Systems Message Router
ESMR Electrically/Electronically Scanned/ing Microwave Radiometer
ESMR Engine Starter Motor Relay
 and digital cellular networks. A privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 with offices in Newport Beach, CA, the company's products are sold directly and through OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  relationships. More information about AirMedia Live! is available on the Internet at http://www.airmedia.com. Additional information on Ex Machina and its products is available on the company's World Wide Web Site at http://www.exmachina.com. -0- AirMedia and AirMedia Live! are registered trademarks of Ex Machina, Inc.

CONTACT: Ex Machina, Inc. Technology Solutions

Sandra Sick Patricia Mozzillo

714-644-8223 x251 212-696-2000 x252

sandras@exmachina.com pmozzillo@tsipr.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 3, 1996
Words:604
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