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AIR ONTARIO UNVEILS NEW CORPORATE IMAGE

 LONDON, Ontario, Dec. 1 /PRNewswire/ -- Air Ontario, Air Canada and the other four Air Canada Connector carriers across the country have today unveiled a new corporate image. The new image is more than just new paint on aircraft. It involves virtually every aspect of the airline seen by the customer, from ticket jackets to airport signs and ground equipment.
 Faced with the fact that 77 percent of customers still believe Air Canada is controlled or owned by the government, and that 94 percent of customers believe that Air Canada should be more vocal in promoting its strengths, Air Canada has taken aggressive steps to shed its "crown corporation" image. According to Jean-Jacques Bourgeault, Executive Vice-President and COO for Air Canada, the airline is sending a very clear message that it is fully privatized, proudly linked to the country and intends to be around for a long time to come.
 For Air Ontario, this means adopting Air Canada's new colors, a new livery for its fleet and a new logo. The new livery for both Air Canada and Connector aircraft incorporates an "evergreen" tail as background to a large red maple leaf, symbolic of the colors and images of Canada. The carrier name appears in red across a plain white fuselage. In the case of the connector aircraft, each one will be adorned with its respective province's shield or flag and will be named for a city in the carrier's regional network. In honor of Air Ontario's head office location, its first newly-liveried aircraft, a Dash 8 Series 300, is named "The City of London."
 While the look of Air Ontario is changing, the airline's steadfast commitment to customer service and dedication to community spirit remain unchanged. Dave Taylor, Air Ontario's President & COO., states, "One of the keys to our success has been our dedication to and understanding of our regional markets. Together with Air Canada, we must send a clear message to our customers that emphasizes the importance of partnership, yet celebrates the individual spirit and uniqueness of Air Ontario and the other regionals. We are thinking globally and acting locally."
 Taylor added, "As part of the Air Canada family, it is important that we present a united image, therefore a strong visual connection with our parent company is required. After all, in many cases, it is one of the connector carriers that delivers that first hello or last goodbye to the customer. Our affiliation with Air Canada has helped this company grow and prosper and we are proud to be a part of the new image."
 It is estimated that the overhaul will take approximately three years to complete; the airlines have implemented a "zero waste" program. As aircraft are due for painting, they will be painted in the new livery. As supplies are used up, they will be re-ordered with the new logo and colors. The airlines have stressed that this corporate image change must be achieved in the most cost effective manner possible.
 Air Ontario is Ontario's leading regional airline, serving London, Ottawa, Timmins, North Bay, Sarnia, Sault Ste. Marie, Sudbury, Thunder Bay, Windsor and Toronto's Pearson International and Island Airports. With more regularly scheduled daily flights to these destinations than any other airline, it also offers direct flights to these destinations than any other airline, it also offers direct flights outside the province to Montreal, Winnipeg, Newark, Hartford, Cleveland and Baltimore/Washington.
 -0- 12/1/93
 /CONTACT: Leanne Perreault of Air Ontario, 519-659-5549/


CO: Air Ontario; Air Canada ST: Ontario IN: AIR SU:

MP -- NY075 -- 9301 12/01/93 12:48 EST
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Publication:PR Newswire
Date:Dec 1, 1993
Words:596
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