AIR Enters Agreement with Cellit to Provide Instant Mobile Access to Commercial Property Data.

LOS ANGELES -- AIR Commercial Real Estate Association of Los Angeles announces its agreement with Cellit, LLC to provide end-users with instant mobile access to property data for each of the 8,000 industrial properties in the association's MULTIPLE listing system.

AIR will provide this mobile technology service to its members beginning this month for no additional charge.

Through Cellit's service, inquiring lessees and buyers of AIR member listed properties can send a text message containing a unique keyword to a special five-digit phone number, both of which are shown on the property's sign. Within seconds, the inquirer will receive pertinent property information, including price, square footage, and electrical capacity, directly to their cell phone. Photos of the property can also be sent to certain phones. The broker immediately receives the prospect's phone number for follow-up.

"We understand the value of providing innovative and valuable tools to our members," said Timothy Hayes, executive director of AIR. "We are proud to make available to AIR broker members a tool that not only provides instant information to prospective lessees and buyers, but also creates leads for the listing agent. We feel this tool will help our member brokers serve their clients better and help set us apart as a forward-thinking organization."

Hayes said AIR is pragmatically investing in the explosive growth of mobile technology. According to the Mobile Marketing Association, more than eight billion text messages are sent every month in the United States, he noted.

"With more than a third of the 180 million mobile phone subscribers using data services, AIR sees a growing trend and understands the importance of distributing information directly to the customer's cell phone," Hayes said.

David Wachs, president of Cellit, added: "AIR is a true innovator in the commercial property industry. We are thrilled to bring our cutting-edge mobile solutions to the member brokers of AIR. Mobile marketing can be extremely powerful, and by working with Cellit, AIR will realize the technology's full potential." He noted that Cellit works with all major wireless carriers and is available on approximately 98 percent of all handsets in the U.S. Cellit plans to work with AIR to develop additional mobile tools in the months ahead.

About AIR

AIR is the nation's largest organization of industrial and commercial real estate brokers, with 1,650 members representing over 350 firms, or approximately 95 percent of the Los Angeles Basin's brokerage community.

Among its many programs and services, AIR provides standard industrial and commercial lease forms and purchase order forms for industrial and office real estate considered the standard for the industry. AIR's MULTIPLE listing service, called e-MULTIPLE, is designed for cooperative marketing of industrial and office properties. For more about AIR call 213-687-8777, or visit its Web site at www.airea.com.

About Cellit, LLC

Cellit, LLC develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world's largest brands. With clients including Hearst Corp., HSBC, and GPS Insight, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. Cellit's self-service products are applications that allow smaller companies to easily manage their own mobile campaigns from start to finish. House4Cell, Cellit's tool for residential real estate agents, is used by hundreds of agents and brokers nationwide to provide mobile access to their property data. Cellit is headquartered in Chicago. For more on Cellit visit cellitmarketing.com or call 800-790-6597.