Printer Friendly

AIR CANADA CONSOLIDATES PASSENGER ADVERTISING WITH MONTREAL FIRM

 AIR CANADA CONSOLIDATES PASSENGER ADVERTISING WITH MONTREAL FIRM
 NEW YORK, June 30 /PRNewswire/ -- Air Canada has announced that the airline will centralize all worldwide passenger advertising with the Montreal based agency Marketel/McCann-Erickson Ltd.
 Effective Oct. 1, 1992, Air Canada's U.S. account will be transferred from the New York based firm McCaffrey & McCall to Marketel/McCann-Erickson Ltd., which already handles the airline's passenger advertising in Canada, the U.K. and Europe.
 "In the current economic environment, it is in the airline's best interest to consolidate its advertising efforts in one agency with worldwide resources," said Paul Brotto," Air Canada's vice president for passenger marketing.
 "Air Canada will achieve significant efficiencies through production synergies worldwide, greater purchasing power for media and a more centralized administrative function," said Brotto.
 Air Canada's cargo advertising and direct marketing in Canada are handled by Foote, Cone & Belding Direct Marketing.
 -0- 6/30/92
 /CONTACT: Denis Couture, 514-422-5921, for Air Canada/ CO: Air Canada; Marketel/McCann-Erickson Ltd. ST: New York, Quebec IN: AIR ADV SU:


SH-OS -- NY016 -- 5021 06/30/92 09:01 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jun 30, 1992
Words:179
Previous Article:ALBARA ANNOUNCES AGREEMENT WITH CALCOMP
Next Article:GRANITE CONSTRUCTION COMPLETES ACQUISITION OF TARMAC CALIFORNIA
Topics:


Related Articles
AIR CANADA INTRODUCES DUTY-FREE SHOPPING ON FLIGHTS BETWEEN NEW YORK/NEWARK AND CANADA
AIR CANADA AND ALL NIPPON AIRWAYS SIGN LETTER OF INTENT TO EXPAND THEIR COMMERCIAL PARTNERSHIP
CANADAIR JET FIRM ORDERS NOW TOTAL 24 WITH AIR CANADA
AIR CANADA INTRODUCES DAILY NON-STOP MONTREAL-ATLANTA SERVICE
Liability on the wing: special report of air travel.
Air Canada to Launch Nonstop Atlanta-Montreal Service.
Air Canada Inaugurates Nonstop Atlanta-Montreal Service.
Air Canada ranked Best Airline in North America in international survey of air travellers.
Air Canada and ACPA reach agreement on outstanding issues relating to new wide-body aircraft.
Company Watch - Air Canada.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters