AIMS Worldwide Enhances Its Corporate Brand.Company Partners with Kass Uehling to Create Brand Identity that Reflects Company's Future FAIRFAX, Va. -- AIMS Worldwide, Inc. (OTC BB: AMWW), a vertically integrated marketing communications consultancy providing organizations with focused marketing solutions, today announced the launch of a new corporate brand identity through its strategic partnership with Kass Uehling, a New York-based brand, corporate communications and creative consulting firm. The new corporate identity is designed to modernize and streamline the corporate brand and visual communications throughout all of AIMS Worldwide's discipline groups and strategic partners. "With our new corporate identity program, our discipline groups and strategic partners now truly exemplify the streamlined One-2-One marketing approach we take with our clients," said Gerald Garcia Jr., President and CEO of AIMS Worldwide, Inc. "In ten years of business operations, we have grown at a tremendous pace and this re-branding initiative is just another step in our growth process. We believe these re-branding initiatives will further facilitate our strategic vision to change the marketing paradigm through acquisition opportunities and increased market value." Kass Uehling, a consulting, corporate communications and creative organization specializing in brand identity, collaborated with AIMS to develop a brand icon that reflected the company's mission, vision, and culture. The brand elements are aimed to improve the visual corporate identity and will be integrated into AIMS' marketing materials, business documents, website presentations and its forward-looking "personality." "AIMS was ready to take their identity to the next level and we recommended a contemporary brand persona that would reflect their values, inventive marketing solutions, and cutting-edge thinking," commented Milt Kass, Principal of Kass Uehling. "Their new brand signature is just one element of an overarching identity system that will enable further brand building as the company grows." About Kass Uehling Kass Uehling is a consulting and creative organization specializing in corporate and brand identity development since the early 1970's. The firm has helped clients build brands since corporate identity became a formal management discipline. Clients rely on Kass Uehling to furnish the communications component of their strategic planning, which often includes the development of names, design elements, and the structure in which they are related in media. For more information, please visit www.kassuehling.com. About AIMS AIMS Worldwide is a vertically integrated marketing communications consultancy providing organizations with focused marketing solutions at the lowest possible cost. AIMS increases the accuracy of the strategic direction of its client's marketing program, improves results and reduces the cost, by refocusing "mass marketing" to a more strategic "One-2-One" relationship with the ideal customer. To further differentiate from the rest of the market, AIMS places intense focus on the Return on Marketing Investment, or ROMI ROMI - Rekey Operator-Machine Interface ROMI - Rule Out Myocardial Infarction(SM). The Company's goal is to provide clients with a measurable return by first conducting an audit of the client's existing marketing strategy in order to deliver an increased return on its investment. AIMS is accelerating its growth by targeting and acquiring a group of media and marketing communication services companies. For more information, please visit www.aimsworldwide.com. Safe Harbor Statement All statements other than statements of historical fact included in this document are forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and other similar expressions as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the beliefs of the Company's management as well as assumptions made by and information currently available to the Company's management. These statements are not a guarantee of future performance. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors discussed under the caption "Risk Factors" in our Annual Report on Form 10-KSB for the year ended December 31, 2004 as filed with the Securities and Exchange Commission. Such statements reflect the current views of the Company's management with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to the operations, results of operations, growth strategy and liquidity of the Company. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by this paragraph. The Company has no intention, and disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future results or otherwise. Further information may be obtained at the Company's Internet site: www.aimsworldwide.com |
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