AIM TV Enlists Consumers in Fight for Fair Ratings and to Convince Nielsen to 'Change the Sample'.AIM TV Marks Anniversary of Campaign with Consumer Media & Grassroots Blitz NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Marking the one year anniversary of its trade and industry outreach program "Change The Sample", AIM Tell-A-Vision([R]) Group (AIM TV) announced today it is now launching a second front - a major consumer targeted campaign to further build awareness and visibility. AIM TV, pioneering producers and distributors of English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. programming for the U.S. Latino market, launched the "Change the Sample" campaign in November, 2005 as an industry targeted initiative. "Change the Sample" is intended to convince Nielsen Media Research, Inc. to change its language preference method of monitoring U.S. Hispanic TV viewing to a more accurate measurement based on nativity (U.S. Born / Foreign-Born). The trade campaign netted 3,000 petitions from various individuals in the media industry and provided much needed awareness and discourse. Now AIM TV is launching "HELP! Change TV Help! Change TV is an initiative spearheaded by the AIM Tell-A-Vision Group (a division of Artist and Idea Management, Ltd.) that aims to convince Nielsen Media Research (the TV ratings company) to improve the methods by which it monitors and reports Hispanic television viewing and " (HCTV), a consumer targeted, multi-tiered consumer media blitz and a grassroots initiative that educates viewers about the impact of Nielsen's flawed methodology. The Help! Change TV Phase of the Campaign launches on November 8th with: * Press Conference & Kick Off Event - Press Conference (viewable online Thursday, November 9th at (www.HelpChangeTVVideo.com), immediately followed by Help! Change TV Kickoff Event in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. (open to the press & general public). * Help Change TV Viral Video A video that spreads quickly via the Internet. It is often a short clip on a video sharing site such as YouTube that people reference in blogs, e-mails and instant messages. See viral marketing. - Available at www.HelpChangeTVVideo.com and You Tube, Google Video Google Video is a free video sharing and video search engine service from Google that allows anyone to upload video clips to Google's web servers as well as make their own media available free of charge; some videos are also offered for sale through the Google Video Store. and more. * HelpChangeTV.com website - Featuring videos, research, petition sign up, photo gallery from events and a daily blog. * Petition Drives & Tour - Presentations at organizations, schools & colleges nationwide. * Publicity Campaign - Bookings on national and local radio & TV discussing the impact of Nielsen's current methodology on television and society. * Consumer Media Blitz including: * Out of Home Bus Campaign * National Print Campaign * Local Newspaper Campaign * Consumer Radio Campaign * Internet Marketing See Internet advertising. Campaign * Television Promo Campaign * Guerilla and Grassroots Marketing including postcards and flyers distribution; posters at key locations; petition drives, etc. * Markets include: New York, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Chicago, Miami, Orlando, San Antonio, Dallas and more. AIM TV contends that the impact on viewers' lives includes an under-representation of Latinos on English language television resulting in skewed skewed curve of a usually unimodal distribution with one tail drawn out more than the other and the median will lie above or below the mean. skewed Epidemiology adjective Referring to an asymmetrical distribution of a population or of data stereotypes that tend to mislead many non Latinos that Latinos are recent or "illegal" immigrants who do not speak English and are not a valuable part of mainstream, U.S. society. The campaign is the result of a summer long focus group analysis that determined Latinos and viewers overall are very concerned about stereotyping and a general lack of representation on TV and showed a surprising awareness of the ratings process and eagerness to foster change. More information can be found at www.HelpChangeTV.com and www.ChangeTheSample.com. |
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