AIM Retains the Richards Group as Ad Agency.HOUSTON--(BUSINESS WIRE)--July 22, 1999-- A I M Management Group Inc. announced today that Dallas-based advertising firm The Richards Rich·ards , Dickinson Woodruff 1895-1973. American physician. He shared a 1956 Nobel Prize for developing cardiac catheterization. Group has been retained to develop AIM's newest advertising campaign. AIM is a subsidiary of worldwide investment management company AMVESCAP PLC (NYSE NYSE See: New York Stock Exchange :AVZ). In hiring The Richards Group, both AIM and fellow AMVESCAP subsidiary INVESCO INVESCO, (NYSE: IVZ) is an investment management company based in London, England, UK. It is quoted on the London Stock Exchange and is a member of the FTSE 100 Index. It has branches in 19 countries, but more than half of its business is in the United States. Funds Group will now employ the same agency to develop their advertising campaigns. Management said that the change was based on the benefits of AIM and INVESCO Funds Group sharing one agency and on its plans to develop a new campaign in the coming months. "By joining INVESCO at The Richards Group, AIM gains combined media power and consolidated resources with which to leverage agency knowledge of the industry," said Marilyn Miller Marilyn Miller (born Mary Ellen Reynolds) (September 1 1898 – April 7 1936) was one of the most popular Broadway musical stars of the 1920s and early 1930s. She was an accomplished tap dancer, singer and actress, but it was the combination of these talents that , AIM senior vice president of retail marketing, "With our plans to launch a new campaign in the fourth quarter of 1999, we believe that now is the best time for AIM to make a change." Despite the move to a new agency, however, AIM is not changing current advertising objectives or target audience. In addition, the two mutual fund complexes will work with separate account managers and creative teams at The Richards Group to ensure unique character for each brand. AIM had been working with New York-based Deutsch, Inc., since July 1997. AIM's 1999 advertising budget is approximately $10 million. AIM was founded in 1976 and ranks as the nation's 10th-largest mutual fund complex, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. independent mutual fund monitor Strategic Insight, with approximately $112 billion in assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing. and 6.3 million shareholders as of March 31, 1999. AMVESCAP had approximately $280 billion in assets under management as of March 31, 1999. The Richards Group is one of the largest independent advertising agencies in the world, with more than $400 million in annual billings and more than 450 employees. Agency clients also include Chick-fil-A, Chupa Chups Chupa Chups is a Spanish lollipop company founded by Barcelona native employer Enric Bernat in 1958, and owned presently by the Dutch/Italian multinational corporation Perfetti Van Melle. U.S.A., Motel 6, Nokia, and Wyndham Hotels International. Denver-based INVESCO Funds Group has been working with The Richards Group since October 1997. The Richards Group can be found at http://www.richards.com. Note to editors -- We are required to include the following information with our news release: For more complete information about any AIM Fund, including sales charges Sales Charge A commission or fee paid by an investor at the time of purchasing mutual fund shares. The charge is paid to a mutual fund salesperson or financial advisor and is intended to provide compensation for the financial salesperson's efforts in assisting their client select and expenses, please obtain the appropriate prospectus(es) from your financial consultant or by calling 800-347-4246. Please read the prospectus carefully before you invest or send money. For more information about AIM, visit our website:www.aimfunds.com. A I M Distributors, Inc., Distributor. |
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