AIIM ON DEMAND 2004 Posts Record-Breaking Attendance Numbers, North America's Largest Enterprise Technology Event.

Business Editors/High-Tech Writers

AIIM 2004

ON DEMAND 2004

NEW YORK--(BUSINESS WIRE)--March 17, 2004

33,000 Business Executives Gathered March 8-10 to Experience

Latest Technologies and Hear Renowned Keynote Speakers

Advanstar Communications, Inc. today announced that more than 33,000 registrants participated in AIIM ON DEMAND, March 8-10, 2004. AIIM ON DEMAND 2004 consists of the AIIM Conference & Expo, ON DEMAND Conference & Expo, and the premiere launch of the Digital Marketing Symposium. Attendees from all over the world gathered at the Javits Convention Center in New York City to experience firsthand the latest technologies, trends and standards in enterprise content and document management, digital printing and automated publishing, and digital marketing and communications. The final registration numbers follow:

                                                 2003         2004

Total Registration                              27,200       33,753
Total Exhibitors                                   438          448
Conference Attendees                             1,294        2,134
Total Square Footage (net)                     259,460      223,700
Press/Analyst                                      338          294

A detailed report, including an audited analysis, will be available
within the next 10 weeks.

Event Highlights

AIIM ON DEMAND 2004, co-produced with AIIM International and CAP Ventures, featured: keynotes from renowned business leaders; a multitude of educational conference sessions; special-interest tutorials; partner networking; industry-specific solution centers; technology demonstrations; and even a charitable program using technologies showcased at the event to create 7,000 books for New York City public schools. In addition, a comprehensive exhibit hall featuring almost 500 suppliers provided qualified buyers with access to the latest technological advances in information management.

"Few technology tradeshows have succeeded to grow in the past few years, yet AIIM ON DEMAND continues to thrive. We've been able to do so by closely tracking market trends and through the continued support of our 500 suppliers, 48 media sponsors, and key associations partners," said Brian Randall, former vice president of AIIM International and general manager of Advanstar Technology Group. "Year after year, thousands of attendees from numerous vertical industries participate in AIIM ON DEMAND, making it the largest enterprise technology event in North America today. The event provides a focal point for attendees to address and meet specific business requirements, stay ahead of the technology curve, and maximize their return on investment. This event enjoys an incredibly successful track record, and we've already implemented plans to ensure that AIIM ON DEMAND 2005 continues to exceed expectations."

AIIM ON DEMAND 2004's tremendous success was due in part to the more than 200 speakers highlighted throughout the event's agenda. Attendees had access to keynote addresses from distinguished speakers such as Seth Godin, former Yahoo! vice president of marketing, bestselling author, and entrepreneur; Tom Peters, leading management guru; Paul Macek, chief enterprise architect of T.Rowe Price Investment Technologies; and Anne Mulcahy, chairman and chief executive officer of Xerox. As the opening-day keynote, Mulcahy drew a standing-room-only crowd of approximately 2,600 business professionals. Mulcahy explored the need to transform work processes to drive new growth and productivity, and discussed smart document management and the intersection of technology and services.

In addition to hearing from business luminaries, conference attendees had access to industry-specific technologies and solutions. With an added focus on providing vertically focused solutions, AIIM ON DEMAND 2004 created areas on the show floor such as The Government Procurement Zone, which included the National Institutes of Health and Department of Health & Human Services. The Government Procurement Zone attracted a great deal of attention from public sector attendees due to the targeted nature of the technologies and presentations, in-depth case studies, and successful implementations of content and document technologies in government applications. Additionally, the JDF (Job Definition Format) Workflow Tours were new to the event. JDF, a new industry standard, is playing an increasingly important role in the digital printing and automated production market. The workflow tours demonstrated industry vendors integrating multiple products to create an automated workflow using the JDF standard.

For the second year, conference attendees could also walk away feeling they had contributed to the community as the Books for Schools Program was an utter success. Because the best way to demonstrate digital printing is to print actual documents, brochures and books, industry-leading organizations demonstrated their printing prowess while developing books to be used in New York City schools. Delphax Technologies, Muller Martini, Stralfors, Shuttleworth, KTI, Boise Paper Solutions and Xeikon teamed up to produce more than 7,000 books for the New York City public school system. The Books for Schools production line can produce a 200-page book every five seconds; starting from the blank paper and ending in a printed, bound book. Literary classics such as "Last of the Mohicans," "Pride and Prejudice," "Sherlock Holmes" and "The Odyssey" were donated to the local junior and senior high schools at a ribbon-cutting ceremony featuring a classroom of students and Dr. Askia Davis, superintendent, New York City Department of Education Office of Strategic Partnerships.

Attendees and Exhibitors Agree: AIIM ON DEMAND 2004 Was a Complete Success

"The volume of business that happens on the AIIM show floor is remarkable," said exhibitor Hrair Achkarian, president and chief executive officer of Groveware Technologies. "Attendees, including CIOs and other decision makers, come from all over the world looking to solve specific content management needs. AIIM ON DEMAND quickly provided us with an opportunity for a seven-figure sale and the ability to develop new partnerships. We will definitely return next year!"

"AIIM ON DEMAND provides a unique opportunity to meet with technology vendors in the expo hall," said attendee Earl Walker, fulfillment manager of ING. "The product demonstrations provide valuable answers to help my organization enhance profitability and lower costs."

"As a first-time exhibitor at AIIM ON DEMAND, the traffic and attendance in our booth has exceeded our expectations and provided numerous hot leads," said exhibitor David M. Lipari, national sales manager of Kodak Polychrome Graphics.

"The ability to see AIIM ON DEMAND vendors side-by-side provided a unique opportunity for me to find components and capabilities to use in developing larger solutions for my client base," said attendee David Mead, national sales manager of Vertis.

Looking to the Future: AIIM ON DEMAND 2005

Next year's event, AIIM ON DEMAND 2005, will take place in Philadelphia, May 17-19, 2005, at the Pennsylvania Convention Center.

"Philadelphia and the Pennsylvania Convention Center are in the midst of a renaissance and we are excited to be a part of it," said Kerry Gumas, vice president of Advanstar Technology Group. "Keeping the event on the East Coast, and moving to the Pennsylvania Convention Center provides AIIM ON DEMAND with an appealing location to draw attendees from around the world. The venue can host the volume of attendees we expect and the local business and hospitality community have been amazing to work with. We expect Philadelphia will be the host to our most successful AIIM ON DEMAND yet."

To view photographs of this year's event, including attendees, exhibitors and speakers, visit: http://www.einzig.com/aiimondemandpressroom2004/.

For additional information on each show, please visit http://www.aiimexpo.com, http://www.ondemandexpo.com or http://www.digitalmarketing2004.com.

About Advanstar Communications, Inc.

Advanstar Communications Inc. (www.advanstar.com) is a worldwide business information company serving specialized markets with high-quality information resources and integrated marketing solutions. Advanstar has 125 business magazines and directories, 76 tradeshows and conferences, numerous Web sites and a wide range of print and electronic direct marketing, database and reference products and services. Advanstar serves targeted market sectors in the automotive, beauty, e-learning, call center, digital media, entertainment/marketing, healthcare, fashion & apparel, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality industries. The company has more than 1,400 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia.

About AIIM International

AIIM International, the global authority on Enterprise Content Management (ECM), is leading the way to the understanding, adoption and use of ECM technologies. These technologies, tools and methods are used to capture, manage, store, preserve and deliver content across an enterprise in support of business processes. As a non-profit association for more than 50 years, AIIM provides news, information and resources through its industry Web portal and ongoing education through programs that include market analysis, industry standards development, publications, chapters and regional events. Complete information about the Association is available on the Web at www.aiim.org.

About CAP Ventures

CAP Ventures is a strategic consulting firm for providers and users of business and visual communication technologies and services. We deliver key research, analysis, forecasting, benchmarking and strategy recommendations to make a competitive difference in our clients' businesses. Additional information about CAP Ventures is available on the Web at www.capv.com.