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AIIM International Defines Enterprise Content Management.


Business Editors

NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on

Business Wire's Home Page at www.businesswire.com

SILVER SPRING, Md.--(BUSINESS WIRE)--Nov. 13, 2000

Organizations View ECM (1) (Enterprise Change Management) See version control and configuration management.

(2) (Error Correcting Mode) A Group 3 fax capability that can test for errors within a row of pixels and request retransmission.
 as "Glue" Between Front- and Back-end Applications - Installed e-Business Applications Now Causing

Content Management Crisis

AIIM (Association for Information and Image Management International, Silver Spring, MD, www.aiim.org) A membership organization founded in 1943 devoted to creating industry standards and disseminating information about the document management industry.  International, the industry association that connects users and suppliers of e-Business technologies and services, today announced that Enterprise Content Management (ECM) has emerged as the number-one e-business concern to organizations around the world.

Defined as the creation, capture, delivery, customization, and management of content across an enterprise, ECM is the "glue" between front- and back-end applications (see attached diagram).

Front-end applications (i.e. sales automation Sales Automation - Sales Force Automation  and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), back-end applications (i.e. ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer.  and order processing), and an organization's infrastructure are the most visible aspects of an e-Business solution. What many organizations are missing, and now realizing, is the management of unstructured content, and processes throughout the enterprise. ECM Technologies include:
-- Web Content Management

-- Document /Image Management

-- Forms Processing & Recognition

-- Business Process Management

-- Enterprise Portals

-- Knowledge Management -Business Intelligence

-- Data Warehousing/Data Mining

-- Content on Mobile Appliances

-- Preservation

-- Storage


"Simply put, Enterprise Content Management is viewed as the heart of e-Business," said Marcel Van Hulle, director worldwide content management sales, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . "Industry sales of ECM software have grown more than 20 percent year-over-year. Why? During the past several years organizations focused on implementing business processes such as CRM and ERP. Organizations did not always consider from the start how to manage the content generated by these mission critical applications, thus creating a 'content management crisis.' Today, as organizations face new customer service requests, they realize that an Enterprise Content Management solution is mandatory for a successful e-Business deployment."

The top ECM issues that organizations face today include:

-- Security/Privacy of customer information

-- Managing Web site content

-- Content on mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  devices

-- Storage

-- Outsourcing Decisions (Application Service Providers)

"ECM, or what we call e-Content is one of the hottest topics in the e-Business space," said Carl Frappaolo, co-founder of Delphi Group. "Of the seven technology sectors that comprise the e-business market, e-Content is second only to e-infrastructure, and it should maintain this lead position well into the future. The reason, simply put is because in e-business content is raised to a new level of criticality. It is the single interface and documenter of all business transactions."

"Today, with the advent of the Internet and the extended enterprise, the management challenge has become even more complex," said John Mancini, president of AIIM International. "It is like Pandora's box Pandora’s box

contained all evils; opened up, evils escape to afflict world. [Rom. Myth.: Brewer Dictionary, 799]

See : Evil
... users, applications, and information have moved beyond the four walls of the enterprise. It is not just employees accessing the system, but it is also customers, business partners, suppliers, and distributors. In addition, organizations must manage content in a mobile environment as laptop computers, PDA's and Cell phones all receive, send, and store information. Implementing ECM is a massive initiative taking place in today's market"

About AIIM International

AIIM International is the global industry association connecting the users and suppliers of e-Business technologies and services. AIIM International represents the specific area of Enterprise Content Management (ECM) within e-Business - the technologies used to create, capture, customize, deliver, and manage enterprise content to support business processes.

These technologies are key enablers of e-Business and include: content/document management, business process management, enterprise portals See corporate portal. , knowledge management, image management, data warehousing See data warehouse.

data warehousing - data warehouse
, and data mining.

A neutral and unbiased source of information, AIIM International produces educational, solution-oriented events and conferences, provides up-to-the-minute industry information through publications and its industry web portal See portal. , and is an ANSI/ISO-accredited standards developer. Additional information about AIIM is available on the Web at: www.aiim.org.

To learn more about ECM attend AIIM 2001 - April 30 - May 3 at the Jacob Javits Convention Center in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY, USA. For more information call 301/587-8202 or visit www.aiim.org.

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Publication:Business Wire
Date:Nov 13, 2000
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