AIDS Walk New York Celebrates Three Years of Online Success.Business Editors/High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--June 8, 2004 More than $3.6 million raised online since 2002 by participants using Kintera's Friends Asking Friends personalized websites and easy-to-use email system Fundraising and the Internet -- for AIDS Walk New York AIDS Walk New York is an annual fundraising walkathon that benefits Gay Men's Health Crisis and over 50 other local AIDS service organizations. Founded in 1986, it's now the largest walkathon in the world, and the largest AIDS fundraiser in the world by participation. , it's the ideal combination. AIDS Walk New York announced that since 2002, when event participants were first offered personalized websites with linked email, more than $3.6 million has been raised online. During the past three years, over 132,000 New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of AIDS Walk AIDS Walk is a walkathon fundraiser that raises money to combat the AIDS epidemic. The funds raised from AIDS Walks usually benefit a local AIDS service organization (such as Gay Men's Health Crisis or the AIDS Project Los Angeles), which provide services and advocacy for local volunteer fundraisers have been offered access to Internet fundraising tools provided by Kintera(R) Inc. (Nasdaq:KNTA KNTA Korean National Tuberculosis Association ), a leading software as a service provider to nonprofit organizations Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. . MZA MZA Mendoza, Argentina (airport code) MZA Microsoft Zero Administration Events, Inc. is the leading AIDS fundraising organization in the U.S. and produces AIDS Walk New York -- the world's largest AIDS fundraising event -- as a benefit for Gay Men's Health Crisis The Gay Men's Health Crisis (GMHC) is a non-profit, volunteer-supported and community-based AIDS service organization that has led the United States in the fight against AIDS. (GMHC GMHC Gay Men's Health Crisis (AIDS organization) GMHC Gay Men's Health Centre (HIV/AIDS organisation, Melbourne, Australia) GMHC Greater Manchester Hazards Center Ltd ). To build on successful fundraising efforts in previous AIDS Walks, in 2002 MZA Events launched Kintera's Friends Asking Friends(R) (FAF FAF abbr. financial aid form ) solicitation service to reach even greater heights by enhancing the online component of their fundraising strategies through grassroots marketing efforts. Participants were offered personal and customizable websites within the main AIDS Walk New York's site at www.aidswalk.net/newyork, along with easy-to-use Internet tools to send solicitation emails to friends and family. MZA Events notes the following fundraising results (as of 05/21/2004) using Kintera's Internet tools: AIDS Walk New York 2004 -- 45,000 participants helped raise $5.4 million, of which $1.8 million was donated online. This represents a 46% increase in online revenue compared to 2003. -- 5,497 online AIDS Walk New York participants sent a total of 178,981 FAF emails, raising $1.9 million, online and offline. For each participant, the average raised was $340 with an average of 32.6 emails sent. AIDS Walk New York 2003 -- 45,000 participants helped raise $5.1 million, of which $1.2 million was donated online. This represents an 82% increase in online revenue compared to 2002. -- 4,418 online AIDS Walk New York participants sent a total of 125,889 FAF emails, raising $1.4 million, online and offline. For each participant, the average raised was $307 with an average of 29 emails sent. AIDS Walk New York 2002 -- 42,000 participants helped raise $4.7 million, a 10% increase in the total amount donated compared to 2001. Of that total amount raised, $668,601 was donated online. -- 2,401 online AIDS Walk New York participants sent a total of 66,973 FAF emails, raising $705,488, online and offline. For each participant, the average raised was $294 with an average of 27.9 emails sent. The Kintera Sphere(TM) software platform provided AIDS Walk organizers with a unified system that included event management, sophisticated email communications, AIDS Walk registration services, secure and private online donation capabilities and advanced online solicitation and stewardship functionality. After using Kintera's technology in 2002 with impressive results, MZA Events implemented the solution again in 2003 and 2004, which dramatically increased online and offline results. Additionally, through the use of Kintera Sphere, all those involved in the event -- MZA Events, the beneficiary agencies of AIDS Walk New York, and participants -- were able to know in real-time the total funds raised throughout the campaign. This helped MZA to adjust marketing efforts as needed as needed prn. See prn order. , assisted GMHC in planning cash flow, and inspired donors and volunteers to donate even more. "AIDS Walk New York is thrilled with the results we have been able to achieve for the past three years using the Kintera Sphere platform," said Justin Leach, director of programs and services for MZA Events. "Each year we have witnessed a consistent increase in online giving and average gift size. We have been very pleased with Kintera's software functionality, user 'friendly-ness' and the responsiveness of the Kintera representatives to our needs." "We are honored that Kintera's proven technology assisted AIDS Walk New York to increase its total fundraising success by 15% and its online fundraising Online fundraising is the use of Internet-based technology, marketing and communication techniques by non-profit organizations to bring in revenue, frequently as donations. by 165% from 2002 to 2004," said Kintera's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Harry Gruber, M.D. "The amount that AIDS Walk New York has raised online continues to increase -- in fact, online donations in 2004 represent 32% of the total amount raised. Through online grassroots marketing, MZA Events has created a fresh buzz for their AIDS Walks, making these events even more successful by leveraging the power of the Internet to build momentum for the cause." To download a copy of Kintera's AIDS Walk New York success story, complete with results and charts, please visit www.kintera.org/AIDSWalkNYSuccess. About AIDS Walk New York MZA Events Inc. produces many of the most successful and high profile AIDS-related charitable events in the U.S. The MZA-produced AIDS Walk New York is the world's largest AIDS fundraising event and benefits Gay Men's Health Crisis (GMHC), the nation's oldest and most comprehensive AIDS Service organization AIDS service organizations are community based that provide community support. While their primary function is to provide needed services to individuals with HIV, they also provide support services for their families and friends as well as conduct prevention efforts. . GMHC's staff of 189 and 7,000 dedicated volunteers provide services to more than 11,000 men, women and children living with HIV HIV (Human Immunodeficiency Virus), either of two closely related retroviruses that invade T-helper lymphocytes and are responsible for AIDS. There are two types of HIV: HIV-1 and HIV-2. HIV-1 is responsible for the vast majority of AIDS in the United States. and AIDS. A portion of the net proceeds Net Proceeds The amount received after all costs are deducted from the sale of a piece of property or security. Notes: In the case of an investor selling a security, net proceeds represent the proceeds from the sale minus any trading costs (i.e. commissions). from the AIDS Walk also goes to dozens of other AIDS organizations within the tri-state area There are a number of places in the United States known as tri-state areas where three states or holdings meet at one point (a tripoint), or in proximity to each other. The two most well-known are for the New York and Chicago metropolitan areas. . About Kintera Inc. Kintera(R) Inc. (Nasdaq:KNTA) is an innovative provider of software as a service that helps nonprofit organizations foster a powerful sense of community to achieve their mission. Kintera's Knowledge Interaction technology strengthens an organization's community by providing volunteers, members, donors and staff web-based tools to efficiently fulfill their tasks and share real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. and information. The company's Internet innovations include its Friends Asking Friends(R) solicitation program and Kintera Sphere(TM), an enterprise-grade software system that provides content management, contact management, communication tools, commerce applications, community-building features and reporting functions. Kintera's technology is built on a unified database and payment processing engine. A web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. is all that is needed to use Kintera Sphere to help increase donations, reduce fundraising costs and build awareness and affinity for a cause. For more information, visit Kintera at www.kintera.com. Forward-Looking Statements In addition to historical information, this press release contains forward-looking statements (including, without limitation, express or implied statements regarding the adoption of Internet marketing See Internet advertising. technology by nonprofit organizations) that involve risks and uncertainties. These forward-looking statements represent our estimates and assumptions only as of the date hereof. These statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation: our limited operating history; our history of losses; our dependence on increased acceptance by nonprofit organizations of online fundraising; lengthy sales cycles for major customers; our need to manage growth; risks associated with accounting for and processing large amounts of donations; the rapidly changing technologies and market demands; and other risks identified in our filings with the Securities and Exchange Commission. Given these uncertainties, you should not place undue reliance on these forward-looking statements. |
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