AIDS Healthcare Foundation Names Fraser Communications Agency of Record.

One of Los Angeles' Fastest Growing Companies Kicks Off Q1 with Rebranding Effort for AHF 

SANTA MONICA, Calif. -- Fraser Communications, the full-service advertising and marketing agency based here, has been named agency of record for AIDS Healthcare Foundation (AHF), it was announced today by Dr. Renee Fraser, founder, president and CEO of the agency. Charged with the creation of a new corporate identity program and overall rebranding of their marketing and communications strategies for AHF, Fraser Communications is kicking off the first quarter of 2007 with several new business wins and a projection of strong growth in 2007.

"We are very excited to have this opportunity to work with and for AIDS Healthcare Foundation," says Fraser. "AHF is one of the nation's oldest and largest nonprofit HIV/AIDS healthcare and prevention and education providers. This year, as the organization celebrates its 20th anniversary, we look forward to evolving its brand to more accurately reflect AHF's size and diverse scope."

Michael O'Malley, Chief of Marketing at AHF explains, "We chose Fraser Communications because of its overall approach to developing marketing strategies and implementing campaigns. The agency differentiates itself from other advertising firms because it incorporates research and measurement into campaign development from the start. These important elements are not add-ons, but are the basis for the creative and media selection. Although advertising can be a hit-or-miss art, with the more comprehensive approach that Fraser Communications takes, they reduce the guesswork on strategy development."

The AHF account is one of several Fraser Communications has been awarded recently, setting in motion the agency's growth plans 2007. And growth is nothing new to Fraser Communications, having been named the third fastest growing, woman-owned business in the Los Angeles area in 2006, according to the Los Angeles Business Journal. With revenue growth of 117% over the past year, and annual billing exceeding $42 million dollars, Fraser Communications is also the 14th fastest growing private business in Los Angeles.

"While growth isn't everything in business, to a research focused organization such as ours the numbers tell us our philosophy and approach are working," notes Dr. Fraser. "We maintain that the most effective communications are those that surround people. They should be in people's lives in key times, and it is this 360ae Communications methodology that has allowed us to succeed for our clients and for ourselves."

Established in 1992, Fraser Communications is focused on creating compelling communications that deliver results and meet strategic objectives for its clients. Its capabilities include advertising, media planning and buying, strategic planning and research. Clients include: Toyota; Cedars-Sinai Medical Center; East West Bank; The United Way of Greater Los Angeles; Flex Your Power (the California State Energy Conservation Campaign); Greystone Medical, Inc., Rainbow Light; and Los Angeles World Airports (LA/Ontario International and LA/Palmdale Regional Airports).