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AIDS Action Committee, Monster.com, and Mayor Menino Announce the Monster Challenge: Tri-Boston; Boston's First World-Class Triathlon Planned for Labor Day Weekend.


Business/Technology Editors

BOSTON--(BUSINESS WIRE)--June 27, 2001

The AIDS Action Committee of Massachusetts AIDS Action Committee of Massachusetts is a community-based non-profit organization founded in 1983 and headquartered in Boston, Massachusetts.

Its mission is stop the HIV/AIDS epidemic by preventing new infections and optimizing the health of those already infected.
, Monster.com(R), and Boston Mayor Thomas Menino Thomas Michael Menino (born December 27, 1942) is the mayor of Boston, Massachusetts, United States and the city's first Italian-American mayor. Biography
Born in Readville, a part of Boston's Hyde Park neighborhood, Menino was educated at Chamberlayne Junior College (AA,
 today announced the creation of The Monster Challenge: Tri-Boston, the first world-class triathlon to be held in downtown Boston. The event will take place on Sunday, September 2, 2001.

"The Monster Challenge is a perfect example of the types of public/private partnerships I have worked to promote throughout my administration," said Boston Mayor Thomas Menino. "This event will showcase our city, our clean harbor, and will benefit one of our outstanding non-profit organizations."

Monster.com, the leading global online careers site and flagship brand of TMP TMP (thymidine monophosphate): see thymine.  Worldwide Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: TMPW), has signed an exclusive three-year deal to be the title sponsor of The Monster Challenge: Tri-Boston. The deal was brokered by Global Strategies Group, a Boston-based sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.  firm.

"The triathlon is a physically grueling event that challenges and dares athletes to `Never Settle', just as Monster.com challenges job seekers to never settle in their careers and in life," said Scott Betty, director of marketing. "We are always looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 unique and innovative ways to promote and brand Monster. The Monster Challenge: Tri-Boston provides us with the opportunity to sponsor a world-class event, run by the most admirable of organizations, in the city that Monster calls home."

The Monster Challenge will be directed by Dave McGillivray, president of Dave McGillivary Sports Enterprises, Inc. McGillivray is the long-time race director of the Boston Marathon Boston marathon

famous 26-mile race held annually for long-distance runners. [Am. Pop. Culture: Misc.]

See : Endurance
 and has personally managed over 150 triathlons, including the 1998 Goodwill Games The Goodwill Games were an international sports competition, created by Ted Turner in reaction to the political troubles surrounding the Olympic Games of the 1980s. The 1979 invasion of Afghanistan caused the USA and other Western countries to boycott the 1980 Summer Olympics in  Triathlon and the 1990 Triathlon World Championships.

"As a former competitive triathlete tri·ath·lete  
n.
One who competes in a triathlon.
 and race director for some of the world's top events, it has been a long-time dream of mine to conduct a major triathlon in Boston," said McGillivray. The Monster Challenge: Tri-Boston would not be possible without the support of Mayor Menino, the City of Boston, the Metropolitan District Commission, numerous other city and state agencies, as well as the efforts of the AIDS Action Committee and the generous financial support of Monster.com. I look forward to showing the world once again that Boston is a city that has the experience and expertise to produce world-class events."

The World Trade Center will serve as the official venue for The Monster Challenge: Tri-Boston, hosting the swim, transition, and start/finish portions of the race. The bike will be conducted along the Charles River Charles River

River, eastern Massachusetts, U.S. The longest river wholly in the state, it flows into Boston Bay after a course of about 80 mi (130 km). Navigable for about 7 mi (11 km), its estuary separates the cities of Boston and Cambridge.
 on Memorial Drive, while the run will take place throughout the Seaport District before finishing at the World Trade Center. An estimated 1,000 participants are expected to compete, including some of the world's most successful triathletes, such as three-time World Champion Karen Smyers of Lincoln, MA. The Monster Challenge will feature two distances - Olympic Distance for elite and experienced athletes (1.5K swim, 40K bike, 10K run) and Sprint Distance for age group competitors and relay teams (1/2 mile swim, 20K bike, 5K run).

Participants will be required to raise pledges in support of AIDS Action Committee. The requirement for individuals will be $500, while relay teams will be asked to raise $750. Money raised by The Monster Challenge: Tri-Boston will support AIDS Action in its mission to prevent new HIV HIV (Human Immunodeficiency Virus), either of two closely related retroviruses that invade T-helper lymphocytes and are responsible for AIDS. There are two types of HIV: HIV-1 and HIV-2. HIV-1 is responsible for the vast majority of AIDS in the United States.  infections in Massachusetts and to advocate and care for those already infected. According to the Massachusetts Department of Public Health The Massachusetts Department of Public Health is a governmental agency of the Commonwealth of Massachusetts with various responsibilities related to public health within that state. , there are nearly 13,000 people living with HIV/AIDS HIV/AIDS Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome  in the state and two new people are infected every day.

"At a time when fundraising for AIDS organizations has become increasingly difficult, we are incredibly lucky to have Monster.com make such a strong financial commitment to an event that not only raises money for AIDS Action but also raises awareness of the benefits of good health and fitness for all people, especially those affected by HIV and AIDS," said Larry Kessler, Executive Director of AIDS Action Committee of Massachusetts.

About AIDS Action Committee

Founded in 1983, the AIDS Action Committee of Massachusetts is New England's leading AIDS service, education and advocacy organization, providing free, confidential services to more than 2,200 men, women and children living with HIV and AIDS.

About Dave McGillivray Sports Enterprises

DMSE DMSE Department of Materials Science and Engineering
DMSE Directrice du Marché et du Service Public de l'électricité (French)
DMSE Dominican Missionary Sisters of St. Elizabeth (religious order) 
 (Dave McGillivray Sports Enterprises) Inc., founded in 1981, is an event management company specializing in creating, marketing and producing mass participatory athletic events throughout the U.S. and abroad. DMSE, Inc. has also represented some of the world's finest endurance athletes including Dave Scott, Mike Pigg, Karen Smyers, Scott Molina, Jan Ripple and Erin Baker.

About Global Strategies Group

Global Strategies Group is a strategic consulting firm which specializes in sports and entertainment marketing. Since 1994, GSG GSG Grenzschutzgruppe (German: Border Protection Unit; anti-terrorist group)
GSG Global Scenario Group
GSG Goldman Sachs Group, Inc.
GSG Gunslinger Girl (anime)
GSG Ground-Signal-Ground
 has successfully created, implemented and marketed sponsorship programs for corporations, including John Hancock and Eddie Bauer, and sports properties such as USA Gymnastics and U.S. Ski & Snowboard.

About Monster.com

Monster.com, headquartered in Maynard, Mass., is the leading global careers website, recording over 26.9 million unique visits during the month of May 2001 according to independent research conducted by I/PRO. Monster.com connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster.com global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Singapore, Hong Kong, France, Germany, Ireland, Spain, Luxembourg, India, and Italy. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER.

About TMP Worldwide

Founded in 1967, TMP Worldwide Inc., with more than 9,500 employees in 32 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies. In June 2001, TMP Worldwide was added to the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.

Special Note: The above statements include forward-looking statements based on current management expectations. Factors that could cause future results to differ from these expectations include the following: risks associated with acquisitions, competition and seasonality. Additional factors are described in the company's reports filed with the Securities and Exchange Commission.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 27, 2001
Words:1072
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