AICPA launches financial literacy ad campaign.The award-winning 360 Degrees of Financial Literacy Financial literacy is the ability of individuals to make appropriate decisions in managing their personal finances. Raising levels of financial literacy is now a focus of government programmes in countries including[1] Australia, Japan, the United States and the UK. program (see wwv.360financial literacy.org) is extending its reach with Feed the Pig[TM], a national, multimedia public service announcement (PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce. ) campaign created by the AICPA AICPA See American Institute of Certified Public Accountants (AICPA). and the Ad Council. The PSAs transform the piggy bank, the traditional symbol of childhood savings, into Benjamin Bankes, an icon who inspires 25-34-year-aids to save and build long-term financial security. A new website, www.FeedthePig.org, contains free financial information and tools young working Americans can use to begin saving and achieving their financial goals. Previous Ad Council campaign slogans have become part of the vernacular. They include "Only you can prevent forest fires This is a list of notorious forest fires: North America Year Size Name Area Notes 1825 3,000,000 acres (12,000 km²) Miramichi Fire New Brunswick Killed 160 people. " and "A mind is a terrible thing to waste." by Robert Tie, AICPA Communications Team |
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