AICPA in the mMedia--recent highlights.The AICPA's ongoing media relations efforts work to keep the national and business press informed about the profession's perspectives on a wide range of issues affecting the public and the outstanding work of CPAs. From Jan. l through Feb. 28, AICPA AICPA See American Institute of Certified Public Accountants (AICPA). media outreach resulted in CPAs being quoted in approximately 200 media outlets, including national and regional publications, radio and television programs and Web sites, in addition to business and accounting trades, These outlets generated an estimated 130 million media impressions. CNN.com. Washington Post. USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , WebCPA, Kiplinger Personal Finance and BusinessWeek were among the outlets. Topics included the AICPA's Feed the Pig campaign, financial planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against concerns, tax issues including America's tax gap, top technologies. CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. recruits and diversity in the profession. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion