AICPA in the mMedia--recent highlights.

The AICPA's ongoing media relations efforts work to keep the national and business press informed about the profession's perspectives on a wide range of issues affecting the public and the outstanding work of CPAs. From Jan. l through Feb. 28, AICPA media outreach resulted in CPAs being quoted in approximately 200 media outlets, including national and regional publications, radio and television programs and Web sites, in addition to business and accounting trades, These outlets generated an estimated 130 million media impressions. CNN.com. Washington Post. USA Today, WebCPA, Kiplinger Personal Finance and BusinessWeek were among the outlets. Topics included the AICPA's Feed the Pig campaign, financial planning concerns, tax issues including America's tax gap, top technologies. CPA recruits and diversity in the profession.