AICPA gives state societies tax ads promoting CPAs.

As this year's tax season approached, the AICPA provided the state CPA societies with print and radio advertising promoting CPAs' tax services and expertise. Two versions of a 30-second radio spot and one print ad in color and in black & white in two sizes were created. The ads are based on a common theme focusing on the value and peace of mind of working with a CPA--not only at tax time but all year round. The ads were tested with both business and consumer audiences and the responses were positive.