AICP/PERA Survey Estimates Equipment Rental Companies Grossed $205 Million for Domestic Spots in 1999.Business Editors NEW YORK--(BUSINESS WIRE)--May 11, 2000 The total gross 1999 revenue of companies in the domestic television commercial production equipment rental and facilities business is estimated to be approximately $205 million, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the second annual AICP/PERA Broadcast Commercial Production Industry Survey. The survey was conducted on the behalf of the Association of Independent Commercial Producers and Production Equipment Rental Association. The survey was underwritten in part by iNTELEFILM. Research firm Strategic Resource Partners, a full-service full-ser·vice adj. Associated with or offering complete service: full-service gasoline pumps; full-service banks. custom market research company, conducted the survey and questioned commercial production equipment companies on a range of topics to determine the impact of the broadcast commercial production business on the rental equipment industry in 1999. The survey also provides additional data that might be used in the measurement of the commercial production business overall. In addition, the 1999 survey revealed that the average revenue for the companies responding to the survey was $1.9 million, with over half (52 percent) reporting that revenue was up in 1999 (28 percent reported lower revenues than in 1998). On average, total revenues were reported as 5 percent higher than in 1998. Nearly two-thirds of 1999 revenue was attributed to repeat clients though rental activity in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. was less in 1999 than in 1998, according to the survey participants. Results also showed that a majority of the companies offer lighting and grip truck rentals, reporting that this service represents close to half of the total revenues while a third of the companies also offer camera and stage rentals, with camera rentals generating greater revenue. Each company averaged about 300 jobs in 1999 with billing evening out to about $8900 each. "Statistical data in the production industry is difficult to generate, because most companies are private and don't don't 1. Contraction of do not. 2. Nonstandard Contraction of does not. n. A statement of what should not be done: a list of the dos and don'ts. release information about their business," said Matt Miller, President, AICP AICP American Institute of Certified Planners AICP Association of Independent Commercial Producers AICP Association of Islamic Charitable Projects (Philadelphia, PA) AICP Association of Insurance Compliance Professionals . "This is the second year AICP and PERA PERA Public Employees Retirement Association PERA Production Equipment Rental Association PERA Public Employment Relations Act (various states) PERA Production Engine Remanufacturers Association PERA Presidential Election Reform Act have surveyed the equipment rental industry and the cooperation we received from these companies has helped us gather data we can use to examine an important part of the industry. More research is needed, but we're we're Contraction of we are. we're we are pleased to take these initial steps." "Equipment rental companies and stage facilities are an integral part of the infrastructure for the commercial production industry," said Ed Clare, President and Executive Director of PERA. "The challenge for rental companies and facility suppliers is to provide a high level of customer service and reliable, state of the art equipment. Top commercial producers are generally pleased with the level of service they receive from these key suppliers as most companies reported that nearly two-thirds of 1999 revenue was attributed to repeat clients." Gross Equipment and Stage Rental Revenues For the 40 companies participating in the survey, the approximate total gross revenue was $75 million. By extending this income structure to the total number of companies contacted for the survey (127), the total gross 1999 revenue for the companies was $205 million. Revenue By Equipment Type As noted, the most frequently rented equipment is lighting and grip trucks with 78 percent of companies renting this particular equipment for television commercial production. This accounts for an average of 49 percent of revenue. While other types of equipment, such as SteadicamsO, cranes and various special devices were rented out approximately half (55 percent) of the companies, only a small portion (19 percent) of their television commercial production revenues in 1999 came from these types of rentals. Business By Region Rental activity was extremely diverse across all regions with Los Angeles dropping form 43 percent in 1998 to 25 percent in 1999. All other geographic regions increased in rental activity with significant increases in the Northeast United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. from 10 percent in 1998 to 20 percent in 1999. 127 companies were contacted and 40 companies participated in the research project, representing a 31 percent response rate. All results are averages for the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. who completed the study. The survey was focused only on domestic television commercial production with budgets estimated in excess of $100,000 and did not include video or high definition rental. About PERA PERA, the Production Equipment Rental Association, is a global trade association that promotes the production equipment rental industry and increased use of state-of-the art technology. PERA's 200+ members represent top suppliers of professional film/motion picture and video/television production and post production rental equipment. This includes lighting, grip, audio, communications and staging equipment as well as specialty items for location or studio use. Sponsor members are key supporters of the core rental company members and the services they provide. They include manufacturers and vendors, insurance companies, related trade associations, publications, directories and shows. About AICP Founded in 1972, the AICP represents, exclusively, the interests of United States companies This is a list of companies from the United States:
: that specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. in producing commercials in various media--film, video, computer--for advertisers and agencies. The association, with national offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles as well as eight regional chapters, serves as a strong collective voice for this $4.5 billion industry, disseminating dis·sem·i·nate v. dis·sem·i·nat·ed, dis·sem·i·nat·ing, dis·sem·i·nates v.tr. 1. To scatter widely, as in sowing seed. 2. information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials, developing industry standards and tools; providing professional development; and marketing American production. About iNTELEFILM iNTELEFILM(SM) Corporation (Nasdaq: FILM) based in Minneapolis, is a leading source of services for the television commercial production industry, offering extensive production capability and the exclusive services of established industry talent. iNTELEFILM intends to seek additional acquisitions to further broaden its offering of services with the objective of enhancing overall profit margins and leveraging its pool of talent and technical expertise to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the convergence of short-form video content and technologies of broadband Internet See broadband. delivery systems. Individual companies managed under the iNTELEFILM umbrella include Chelsea Pictures, New York, Los Angeles and Sydney, Australia; Curious Pictures Wikipedia is not the place for advertisement or self-advertising. Curious Pictures is a diversified entertainment company dedicated to fun and creative expression in all shapes and forms. , New York and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden ; The End, Los Angeles, New York, and London, Populuxe Pictures, New York and webADTV.com, Minneapolis. iNTELEFILM trades on the Nasdaq National Market under the symbol "FILM." Additional information on the company can be found in the company's filings with the Securities and Exchange Commission and on the company's Web site at http://www.intelefilm.com. |
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