AIARO Launches Analyst Relations Portal.Business Editors NOTE TO MEDIA: Slide Show is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com LITTLETON, Colo.--(BUSINESS WIRE)--May 9, 2002 The Alliance for Industry Analyst Relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. Optimization, "AIARO", today launched its analyst relations portal, www.aiaro.com, which provides an online environment for industry professionals and research analysts to work together and keep apprised of the latest developments in analyst relations. Founded in 2001 in Littleton, Colorado The City of Littleton is a home rule municipality located in the Denver Metropolitan Area of the State of Colorado. As of 2005, the city is estimated to have a total population of 40,396.[1] Littleton is the 17th most populous city in the State of Colorado. , AIARO (pronounced "arrow") is an inclusive organization, formed for the purpose of enhancing analyst relations between research firms such as Gartner and Forrester and their wide audiences. "Free to the public, many portions of the portal require no membership or login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on. ," explained Andrea Johnston, AIARO founder and president. "For example, there are `communities' for competitive intelligence, investor relations Investor relations The process by which the corporation communicates with its investors. , marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Professionals from all these groups are welcome to collaborate with peers and share ideas without a membership." Additionally, resources are recommended from analyst relations consulting providers, such as the Kensington Group, Tekrati, SageCircle and the Knowledge Capital Group. Latest developments of the Analyst Relations Professionals Association, "ARPA ARPA - Defense Advanced Research Projects Agency ", are promoted on the site along with other breakthroughs important to the growing community of analyst relations professionals. For an annual fee, each member organization is allocated a subportal on the site. From there, members can publish announcements, case studies, white papers, awards and press releases, specifically for industry analysts to view. Likewise, research firms are provided subportals for their analysts to utilize resources and collaborate with AIARO members. "Especially for companies that have not yet published analyst relations pages on their Web sites, AIARO subportals are a quick and simple option," Johnston continued. "Our 3-step process streamlines implementation for new organizations, so they gain access to their sites within 15 to 30 days of registration." For industry analysts, AIARO's member postings are centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. for easy access. Future plans for analyst pages include areas dedicated to vertical industries, topics and geographies. "We hope AIARO's open forum will foster a wide variety of interactions among professionals from the corporate world, research analysts, and various stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. in the extended analyst relations community," Johnston said. "We welcome anyone interested in analyst relations to visit the site, take our online tour, and share needs and opinions for making the site most effective." For more information, visit www.aiaro.com, call AIARO at 303-564-9858, or send e-mail to press@aiaro.com. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.050902/bb4 |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion