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AIA Adopts New Logo.


The American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of  Insurance Association, a trade association representing more than 370 property/casualty insurance companies, unveiled a new brand identity this summer.

"Our new mark emphasizes the most important word in our name: insurance. We think our new look appropriately represents who AIA AIA - Application Integration Architecture  is and always will be: forceful force·ful  
adj.
Characterized by or full of force; effective: was persuaded by the forceful speaker to register to vote; enacted forceful measures to reduce drug abuse.
 and results-oriented advocates for property and casualty insurers," said Robert Robert, Henry Martyn 1837-1923.

American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876).

Noun 1.
 E. Vagley, AIA president. "The meaning of our former mark has faded over time and no longer communicates what AIA is as an organization," Vagley said.
COPYRIGHT 2001 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:American Insurance Association
Comment:AIA Adopts New Logo.(American Insurance Association)
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2001
Words:85
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