AHA's Official New Movers Kit Drives Forward.STAMFORD, Conn. -- The American Homeowners Association (AHA)(R), the leading national membership organization delivering savings, services and advocacy for homeowners, launched its new AHA OFFICIAL NEW MOVERS KIT this week, reaching 250,000 just-moved homeowner families within 2 to 3 weeks after they have moved into their new homes. Co-sponsors of the July mailing include AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , DirectStar TV (Direct TV), Liberty Mutual, Brinks Home Security, Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Gerber Life, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Music Club, The Sharper Image, Oreck, Guthy-Renker, and Doubleday Book Club. The program, to be delivered monthly by U.S. Mail, contains inserts and offers from a collection of hand-picked best-in-class category leaders, and includes a 30-day American Homeowners Association trial membership, along with expert tips and advice for settling into their new home. "When families move to a new home, they need to fill a lot of gaps conveniently, quickly, and reliably," said Richard J. Roll, AHA's founder and president, who is also an expert adviser to Money Magazine. "The AHA Official New Movers Kit enables them to do so, economically and confidently," AHA's program locks in category exclusivity for leading brands in an affinity setting, while providing a guaranteed exclusive pipeline to the nation's new mover homeowners in a preferred-showcase walled garden--arriving in-home at an average rate for charter advertiser sponsors of under $45 CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. . The American Homeowners Association plans to extend the AHA OFFICIAL NEW MOVERS KIT program to 12 million total mover households in 2006. Gift Certificates for AHA membership (a $100 value) are also being utilized by some of the strategic partners to boost customer response rates. DirectStar TV is one of those partners. ABOUT THE AMERICAN HOMEOWNERS ASSOCIATION (AHA)(R) The American Homeowners Association (AHA)(R), founded in 1994, serves members in all 50 states with a roster of benefits including 24/7 emergency repair assistance and savings estimated at $2,500 in value annually per member. AHA's online Home University provides over 100-courses with expert tips and advice for homeowners, whether seasoned, novice, or first-time buyers first-time buyer n → persona que compra su primera vivienda first-time buyer n → personne achetant une maison ou un appartement pour la première fois first-time buyer . The full roster of benefits can be viewed at www.ahahome.com. AHA's expert advice and strong membership benefit value proposition have been featured recently in nationally syndicated stories by the Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. as well as coverage by CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , The L. A. Times, Washington Post, Newsweek, USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , and Bottom Line Personal. |
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