AHA's OFFICIAL NEW MOVERS WELCOME KIT Expands.STAMFORD, Conn. -- The American Homeowners Association (AHA)(R), the nation's leading membership organization delivering savings, services and advocacy for homeowners, expanded its new AHA OFFICIAL NEW MOVERS WELCOME KIT this week, doubling the monthly reach to 500,000 just-moved homeowner families within days after they have moved into their new homes. Joining as new sponsors in the AHA Fall mailing are Vonage, ServiceMaster (NYSE NYSE See: New York Stock Exchange : SVM SVM Support Vector Machines SVM School of Veterinary Medicine SVM Solaris Volume Manager SVM Space Vector Modulation SVM Storage Virtualization Manager (StoreAge) SVM Service Module (also abbreviated as S/M) - Terminix and Merry Maids), and Dish Network See DBS. (NYSE: DISH), in addition to AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , DirectStar TV (Direct TV), Brinks Home Security, Sprint (together with Nextel), Scholastic, and Home Decorators. The personally addressed AHA New Mover Welcome program, delivered by U.S. Mail, features a free 60-day membership in the American Homeowners Association, along with insert offers from a collection of hand-picked best-in-class category leaders, plus safety tips and expert advice for settling into the new home. AHA also announced its upcoming February 2006 Welcome Mailing with ride-alongs to 500,000 New Mover homeowners, which will be augmented by a new AHA Official New Movers Web Site and additional traffic from AHA's sponsorship of Home Shows throughout the Eastern Seaboard. New enhancements to the expanded AHA Welcome Kit ride-along program include improved freshness through twice-weekly mailings (versus monthly), suppression of local-only moves, and a $25,000 new kitchen sweepstakes included in some test cells. "We've obtained valuable feedback from our co-sponsor clients and added enhancements which improve the targeting to their most desirable customer segments," said Richard J. Roll, AHA's founder and president, who is also an expert adviser to Money Magazine. Roll noted that AHA has Aha ha is a species of Australian wasp, named by the entomologist Arnold Menke in 1977 as a joke. Menke described how, when he received a package from a colleague containing insect specimens, he exclaimed "Aha!" [1]. applied its online direct marketing expertise and tracking systems to the direct mail welcome kit with favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. results. "We're hearing exciting results from sponsors and have already added many times the new members we did in July," Roll stated. Further information is available from National Sales Director Peggy Vincento at pvincento@ahagroupinc.com or 203-352-0245. AHA's New Mover program locks in category exclusivity for leading brands in an affinity setting, and provides sponsors a guaranteed exclusive pipeline to the nation's new mover homeowners in a preferred-showcase walled garden Refers to a network or service that restricts its users to its own content. Cable TV and satellite TV are walled gardens, offering a finite number of channels and programs to its subscribers. . Reflecting the success of the program in meeting sponsor objectives, rates for 2006 have been raised to an average $65 CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. . |
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