AH&MA/WorldRes Double State Enrollment in Online Reservation Program.WASHINGTON--(BUSINESS WIRE)--July 20, 1999-- Six American Hotel & Motel Association (AH&MA) member state associations -- Colorado, Kentucky, Maryland, Mississippi, New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , and New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). -- are the latest states to adopt the nationwide online reservations program developed by AH&MA and WorldRes, Inc.(TM), the online hotel distribution network for leisure travel. They join existing participants California, Illinois, Maine, Ohio, Texas, and Wisconsin. "We're extremely pleased with the amount of interest this program has generated and that our member state associations are reaping the benefits of AH&MA's endorsement of WorldRes," said Michael Gehrisch, AH&MA executive vice president. In February, AH&MA endorsed WorldRes as its exclusive electronic distribution platform. Each state association receives a turnkey statewide reservations program that offers real-time, confirmed lodging reservations through an existing Web site and centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. call center. By serving as a liaison between member properties and both consumers and travel agents, states have an added opportunity to generate additional revenue and increase property membership. "The response from our member properties has been overwhelmingly positive," said Ilene Kamsler, executive vice president of the Colorado Hotel & Lodging Association (CH&LA). "We've already enrolled 85 of our 540 member properties, and are looking forward to helping all CH&LA properties market themselves. This is a great service that will help us attract nonmember properties as well." The program is open to all member properties regardless of size. In addition to taking reservations through the program, member properties are distributed through the WorldRes network, including America Online See AOL. , Lycos, Yahoo!, Travelocity, and many other travel, activity, and special-interest Web sites. "The AH&MA and WorldRes partnership offers an ideal way for member state associations to maximize the Web as a sales channel, both for themselves and their member properties," said Greg Jones Greg Jones may refer to:
AH&MA, founded in 1910, is a federation of state lodging associations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , with some 11,000 property members worldwide, representing more than 1.4 million rooms. AH&MA provides operations, technical, educational, marketing, and communications services plus governmental affairs representation to the lodging industry. About WorldRes, Inc. WorldRes, Inc., (http://www.worldres.com) founded in 1995 and headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , operates the online distribution network that connects hotels to leisure travelers through a broad range of Web-based partners, including portals, travel and destination Web sites, convention and visitor bureaus A Convention and Visitor Bureau(CVB) is a Destination Marketing Organisation in the USA which represents a tourist destination. A tourist destination in the USA is every State, almost all bigger cities and a several counties. Financing There are two different types of financing. , tourism authorities, online city guides, call centers, and travel agents. |
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