AGRICULTURAL MARKET RESEARCH IN RUSSIA.Imagine what it would be like to collect research data on 210 million acres. Data collection on this scale currently takes place in Russia. During the past 10 years, Russia's cultivated cultivated, n in herbal medicine, used to describe plants that are commercially farmed rather than collected from the wild. area has decreased by almost one-third. Nevertheless, crop areas in Russia take the leading position in the world.
SAMPLING OF CULTIVATED AREAS
Field crops panel - Russia
1999 2000
Winter wheat 24 19.8
Rye 19.8 8.9
Spring wheat 35.8 37.8
Spring barley 32.1 21.5
Oats 22.5 11.4
Com (corn) 2.2 2.2
Corn (silage 25 8.9
Sugar beet 3.7 2
Sunflowers 6.7 11.4
Soybean 1.7 1
Potatoes 7.77 .9
Note: Table made from bar graph.
As one can imagine, market research is a difficult task in such an enormous country, because of the country's extremely different climatic zones Noun 1. climatic zone - any of the geographical zones loosely divided according to prevailing climate and latitude geographical zone, zone - any of the regions of the surface of the Earth loosely divided according to latitude or longitude and size. Before "perestroyka" -- which led away from communism communism, fundamentally, a system of social organization in which property (especially real property and the means of production) is held in common. Thus, the ejido system of the indigenous people of Mexico and the property-and-work system of the Inca were both to privatisation Noun 1. privatisation - changing something from state to private ownership or control denationalisation, denationalization, privatization social control - control exerted (actively or passively) by group action -- all information concerning the situation of agricultural business was accumulated ac·cu·mu·late v. ac·cu·mu·lat·ed, ac·cu·mu·lat·ing, ac·cu·mu·lates v.tr. To gather or pile up; amass. See Synonyms at gather. v.intr. To mount up; increase. by the state. A planned economy planned economy n → economía planificada planned economy n → économie planifiée planned economy n → meant no need for marketing research in the USSR USSR: see Union of Soviet Socialist Republics. , as no changes were possible. The new political and economic situation created demands new views and ways of gathering real market information. KLEFFMANN took on this task in 1995 and is currently the leader of agricultural surveys in Russia. THE FUTURE Market surveys give insight to future trends in the Russian Russian associated in some way with Russia. Russian blue a breed of cats with short, dense, silver-tipped blue-colored coat and vivid green eyes. agricultural industry. For instance, crop protection use by farmers stands at 45 percent, meaning less than half of the cultivated land area is treated with crop protection chemicals -- a promising market for crop protection manufacturers. The concentration of marketing efforts in Russia is an important topic for marketers, who are faced with covering an overwhelming land area. Panel research opens the opportunity to gather qualitative information, including attitudes toward the changes in Russia and their implications in agriculture. Before 1998 most farmers (more than 60 percent) thought there was no future in agricultural business in Russia. Today, they say the future is in improved farm management and more investment in their farming operations, along with expanding their production capabilities. Elena Alekperova is manager of client service at KLEFFMANN Russia, Moscow, Russia. KLEFFMANN, a marketing/market research firm headquartered in Ludinghausen, Germany, works in cooperation with Millennium Research, Inc., Apple Valley, Minn., USA. Visit KLEFFMANN at www.kleffmann.com. |
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