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AGOURA HILLS MAN WINS $10,000 ONLINE.


Byline: Jason Z. Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
 Staff Writer

Zeev Sagi normally doesn't give his real name when he registers on an Internet site, but when there's $10,000 on the line, well, he will.

It's a good thing.

Sagi recently became the 13th $10,000 winner on a new Web site, iWon.com, which gives away thousands of dollars a day to people who use its site.

``For the chance of winning something I took it seriously enough,'' the normally conservative electronics engineer said.

Set up as a portal similar to Yahoo!, Lycos or Go.com, iWon.com is reviving re·vive  
v. re·vived, re·viv·ing, re·vives

v.tr.
1. To bring back to life or consciousness; resuscitate.

2. To impart new health, vigor, or spirit to.

3.
 an old promotional gimmick used by early television stations This is a list of early television stations of the 1920s and 1930s that were among the first in the world. Most of these experimental stations were located in Europe (notably in the United Kingdom, Germany, Italy, Poland, The Netherlands, and Russia), and the United States.  and still employed by radio stations.

The money giveaway is an effective way to attract users, said Bill Daugherty, founder and co-chief executive of iWon.com.

``The whole premise is that we reward people for doing things they already do online,'' Daugherty said.

In addition to the $10,000 daily giveaway, iWon.com also will give out $1 million each month to a winner chosen from all the site's visitors during that month. On tax day, the site will give away its annual prize of $10 million to someone who used the site during the year.

For those without calculators handy, that adds up to a total of $25.6 million a year.

The site is able to afford such a fat promotional budget because it is positioned to take advantage of the three major online sources of revenue: Advertising, sponsorship and e-commerce affiliate deals, Daugherty said.

iWon.com sells advertising space on its site and makes its topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied.

top·i·cal
adj.
 sections available for sponsors. In addition, it has an arrangement with CBS (Cell Broadcast Service) See cell broadcast.  to refer its users to CBS sites such as Sportswatch and Marketwatch.

CBS owns a majority stake in the company, Daugherty said.

Sagi said he saw the site mentioned on television and figured there was nothing to lose. ``I decided I was going to give it a try. I figured I had a better chance than winning the lottery lottery, scheme for distributing prizes by lot or other method of chance selection to persons who have paid for the opportunity to win. The term is not applicable when lots are drawn without payment by the interested parties to determine some matter, e.g. ,'' Sagi said. ``It's not bad, although about half of it is going to Uncle Sam Uncle Sam, name used to designate the U.S. government. The term arose in the War of 1812 and seems at first to have been used derisively by those opposed to the war. Possibly it was an expansion of the letters "U.S. .''
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Nov 6, 1999
Words:352
Previous Article:IN BRIEF.
Next Article:FIELDS SCALES BACK PLANS IN ATTEMPT TO KEEP LISTING.
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