AGFA Announces Strategic Relationship With Microsoft; Agfa ePhoto to Support Windows 98.WILMINGTON, Mass.--(BUSINESS WIRE)--June 3, 1998--Agfa, the world leader in imaging products and systems, today announced a strategic relationship with Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, in which its ePhoto digital camera family takes advantage of the Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. 98 digital imaging technology. "Agfa is committed to supporting the Windows and PC environment," said Patrick Pandelears, senior project manager for Agfa's ePhoto digital camera group. "We see great potential in the features of Windows 98, as it allows for a new generation of PC peripherals with enhanced graphics and audio and video capabilities. The features of the ePhoto digital cameras and Windows 98 complement one another." "Windows 98 dramatically improves support for multimedia technologies such as digital imaging," said Rob Bennett, Group Product Manager, Windows Platform, Microsoft Corp. "The Agfa family of digital cameras are able to take full advantage of Windows 98 digital imaging capabilities to offer customers crystal clear, life-like pictures." Agfa will participate in a variety of co-marketing activities at the Windows 98 launch event, to be held on June 25 in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . ePhoto Digital Cameras Currently, the award-winning(1) ePhoto 1280 is the top of the line in Agfa's ePhoto digital camera family. Providing photo-quality, 1.2 million pixel images within an elegant, Swivel-zoom design, the ePhoto 1280 is a feature-rich digital camera designed for professionals who use photos in their work. Introduced in September 1997, the ePhoto 1280 has a recently reduced suggested price of $799. The Agfa ePhoto 780 is an exceptionally fast point-and-shoot digital camera aimed at meeting the demand for superior image quality at a price of $399. In addition to "best-in class" quality images, the 780 sets a standard in image processing image processing Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished performance-typically one-second per image. Available for $249, the entry-level ePhoto 307 features two resolution settings--320 X 240 (standard) and 640 X 480 (high). PhotoWise software allows the user to move images quickly and easily from the camera into the computer, where they can be organized and enhanced. Agfa will introduce the ePhoto 1680 on June 16, at PC Expo A trade show for resellers, corporate managers and technical professionals from CMP Media LLC, a subsidiary of United Business Media. First held in New York in 1983 with 120 exhibitors and 9,600 attendees, the show grew from the personal computer's early years to 550 vendors and more than in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . The advanced features, ease-of-use in camera design and professional-level image quality will make this unit the flagship model of all ePhoto digital cameras. About Agfa The Agfa-Gevaert Group is a worldwide manufacturer of imaging products and systems, with annual worldwide sales of $4.5 billion. Agfa-Gevaert manufactures and markets products and systems for the electronic and photographic prepress, medical, and technical diagnostic and amateur and professional photographic markets. Headquartered in Europe, Agfa-Gevaert is wholly-owned by Bayer AG Bayer AG German chemical and pharmaceutical company. Founded in 1863 by Friedrich Bayer (1825–1880), it now operates plants in more than 30 countries. Bayer has originated scores of pharmaceuticals, chemicals, and synthetic materials; it was the first developer and . In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Agfa operates as a division of Bayer Corporation, with headquarters in Ridgefield Park, New Jersey Ridgefield Park is a village in Bergen County, New Jersey, United States. The population was 12,873 at the 2000 census. Out of 566 municipalities statewide, Ridgefield Park is only one of four villages in New Jersey, joining Loch Arbour, Ridgewood and South Orange. . Bayer, headquartered in Pittsburgh, has major businesses in chemicals, health care and imaging technologies. Agfa is on the World Wide Web at http://www.agfahome.com. (ePhoto, PhotoGenie, FlashTrack and EasyPilot are trademarks of Agfa, a division of Bayer Corporation. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.) -0- EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Color images A (digital) color image is a digital image that includes color information for each pixel. For visually acceptable results, it is necessary (and almost sufficient) to provide three samples (color channels of Agfa desktop products are available for download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. from Agfa's press site on the World Wide Web at http://www.agfapress.com or by contacting Craig Librett at Miller/Shandwick Technologies at 617/351-4129. Product and company information can be found on Agfa's home page on the World Wide Web at http://www.agfahome.com. (1) The Agfa ePhoto 1280 was awarded "Editor's Choice" by Imaging Magazine, December 1997 issue, page 82, "Product of the Year" by Imaging Magazine, XX issue, 1998, page X, and the "Digital Camera of the Year, Semi-Professional Category", PC Magazine, February 1998 issue, page 68. In addition, the ePhoto 1280 was awarded a 1997 Seybold Editors' Award for product excellence and Fortune Magazine named the Agfa ePhoto 1280 a "Product to Watch" in its Winter Technology issue, page 135.
CONTACT: Agfa DTP Public Relations
Scott Signore, (978) 658-5600, ext. 5567
Scott.Signore.B@bayer.com
or
Miller/Shandwick Technologies
Lee Kemmler (617) 351-4130 (direct phone)
lkemmler@miller.shandwick.com
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