AGFA Announces Price Cuts in Award Winning Digital Camera and Scanner Product Lines.NEW YORK--(BUSINESS WIRE)--June 16, 1998-- Price Cuts Provide Affordable, Market-Leading Desktop Products Visit Agfa at PC Expo A trade show for resellers, corporate managers and technical professionals from CMP Media LLC, a subsidiary of United Business Media. First held in New York in 1983 with 120 exhibitors and 9,600 attendees, the show grew from the personal computer's early years to 550 vendors and more than , Booth # 4272 (on Level 3) Agfa Desktop Products Group (DTP See desktop publishing. DTP - desktop publishing ), the world's leading provider of award-winning desktop scanners and digital cameras, announced that it has lowered prices on several products in its line of market-leading desktop products. Currently, Agfa's award winning(1) ePhoto line of digital cameras is priced as follows: ePhoto 1280 -- $649; ePhoto 780 -- $399; ePhoto 307 -- $249. In addition, Agfa's recently-unveiled color desktop, parallel port scanner A port scanner is a piece of software designed to search a network host for open ports. This is often used by administrators to check the security of their networks and by hackers to compromise it. , the SnapScan EZ, is now priced at $149, one of the lowest price points in the industry. "We are extremely excited to be able to offer these reduced prices on some of our leading products," said Christophe Fremont, director, USA -DTP. "These reductions reflect Agfa's move to take a leadership position in the desktop product market, providing customers with affordably priced, feature-rich products." At a new suggested retail price of $649, the Agfa ePhoto 1280 is a top-of-the-line ePhoto digital camera. The ePhoto 1280 features image resolutions up to 1280 x 960 pixels using Agfa's breakthrough PhotoGenie(tm) technology, the unique FlashTrack(tm) 3x optical swivel zoom lens, a superior 2-inch color LCD screen, 4 MB removable SmartMedia(tm) card that can store between 6 and 60 images, and an Agfa's EasyPilot(tm) single-button control for accessing all camera functions. In addition, as a complete out-of-the-box solution, the ePhoto 1280 also includes: 4 NiMH rechargeable batteries A rechargeable battery, also known as a storage battery, is a group of two or more secondary cells. These batteries can be restored to full charge by the application of electrical energy. and a recharging unit, and a cable for direct NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. or PAL video output. The ePhoto 307 is Agfa's entry level camera now priced at $249. It's an easy-to-use, point-and-shoot digital camera with resolution settings up to 640 x 480 pixels. Agfa's mid-level ePhoto 780, now priced at $399, features a 1.8-inch color LCD screen, an optical viewfinder The preview window on a camera that is used to frame, focus and take the picture. On analog cameras, the viewfinder is an eye-sized window that must be pressed against the face. Point-and-shoot digital cameras use small LCD screens that are viewed several inches from the eyes. , a 2 MB SmartMedia removable memory card and four image settings with resolution up to 1024 x 768 using Agfa's PhotoGenie. With new suggested retail price of $149, the SnapScan EZ is targeted specifically at the mass market consumer PC user. This is a high-quality (30-bit), parallel port, color desktop scanner providing a wide array of creative imaging functions normally reserved for high-end professional solutions. The SnapScan EZ is perfect for the first-time user, offering Agfa's unique compact design. About Agfa The Agfa-Gevaert Group is a worldwide manufacturer of imaging products and systems, with annual worldwide sales of $4.5 billion. Agfa-Gevaert manufactures and markets products and systems for the electronic and photographic prepress, medical, and technical diagnostic and amateur and professional photographic markets. Headquartered in Europe, Agfa-Gevaert is wholly-owned by Bayer AG Bayer AG German chemical and pharmaceutical company. Founded in 1863 by Friedrich Bayer (1825–1880), it now operates plants in more than 30 countries. Bayer has originated scores of pharmaceuticals, chemicals, and synthetic materials; it was the first developer and . In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Agfa operates as a division of Bayer Corporation, with headquarters in Ridgefield Park, New Jersey Ridgefield Park is a village in Bergen County, New Jersey, United States. The population was 12,873 at the 2000 census. Out of 566 municipalities statewide, Ridgefield Park is only one of four villages in New Jersey, joining Loch Arbour, Ridgewood and South Orange. . Bayer, headquartered in Pittsburgh, has major businesses in chemicals, health care and imaging technologies. Agfa is on the World Wide Web at http://www.agfahome.com. (ePhoto, PhotoGenie, FlashTrack and EasyPilot are trademarks of Agfa, a division of Bayer Corporation. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.) EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Color images of Agfa desktop products are available for download from Agfa's press site on the World Wide Web at or by contacting Craig Librett or Lee Kemmler at Miller at 617/536-0470. Product and company information can be found on Agfa's home page on the World Wide Web at http://www.agfahome.com. (1) The Agfa ePhoto 1280 was awarded "Editor's Choice" by Imaging Magazine, December 1997 issue, page 82 and the "Digital Camera of the Year, Semi-Professional Category", PC Magazine, February 1998 issue, page 68. In addition, the ePhoto 1280 was awarded a 1997 Seybold Editors' Award for product excellence and Fortune Magazine named the Agfa ePhoto 1280 a "Product to Watch" in its Winter Technology issue, page 135. CONTACT: Agfa DTP Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Scott Signore si·gno·re n. 1. pl. si·gno·ri Abbr. Sig. or S. Used as a form of polite address for a man in an Italian-speaking area. 2. A plural of signora. , (978) 658-5600, ext. 5567 or Lee Kemmler, (617) 351-4130 lkemmler@miller.shandwick.com or Craig Librett, (617) 351-4129 clibrett@miller.shandwick.com |
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