AGENCY.COM to Energize Texaco's Internet and Intranet Endeavors.NEW YORK--(BUSINESS WIRE)--July 20, 1998--Texaco has selected AGENCY.COM, the New York-based interactive relationship management firm, to develop a comprehensive online strategy for the company. AGENCY.COM will assist the global energy giant in determining how best to use the Web to support its global corporate, brand and product strategies, both internally and externally. The Texaco project will begin with a strategic consulting phase to determine which of Texaco's activities will benefit from online support. This phase will be followed by development of the Internet and Intranet venues, as recommended by the strategic development process. The launch of these interactive venues is targeted for 1999. "Texaco is applying the same strategic vision to interactive communications on the Web as it is to its global business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets ," says Chan Suh, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AGENCY.COM. "The company understands that the Web can be a key tool to enhance their business processes, which makes this assignment allthe more compelling for AGENCY.COM and its staff." "We want to tap into AGENCY.COM's keen understanding of the Web," says Texaco's chief information officer, M. Richard Diaz, "to help us communicate more effectively with our key audiences via the Internet, and come up with innovative Web applications that support our business strategies." "The scope of the Texaco project clearly demonstrates that AGENCY.COM has evolved beyond just building Websites. We are offering consulting, technology and creative expertise to maximize the effectiveness of Texaco's interactive efforts," added Suh. At year-end 1997, Texaco had 29,300 employees operating in 150 countries with annual revenues of nearly $47 billion. The international scope of the company's operations will call on AGENCY.COM's experience with such clients as British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. and MetLife. AGENCY.COM is a full-service interactive relationship management firm, based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , that designs and builds Web venues and intranets for a diverse group of travel, financial, consumer and business-to-business companies. Founded in January 1995, AGENCY.COM has over 375 employees and offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Boston, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Dallas and London. The AGENCY.COM network serves some of the world's leading corporations including ACE, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Boots the Chemist, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Interactive, British Airways, British Telecom, General Motors, Glaxo Wellcome, GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , Harvard Pilgrim Health Care, Hewlett-Packard, Hitachi America, Lucent Technologies, Malden Mills, MetLife, Nationwide Insurance, Nickelodeon, PBHG Funds, Inc., Putnam Investments, Reuters, Showtime Networks, The Economist Group, Uncle Ben's, Unilever and Xerox.
CONTACT: Monica Fried
212/358-8220
mfried@agency.com
or
Jordana deMello
212/358-8220
jordana@agency.com
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